Category: social graph

Bootstrapping the Live Web: Declaring Independence from the Selfish Meme

Published July 4, 2008 by cgerrish

There are some distinctions that need to be made when thinking about the creation of new modes of interaction on the Network. A number of metaphors are currently employed when talking about services like Twitter (Identi.ca imitation is the sincerest form of flattery). The judgement we seem to be trying to make is whether this new thing will go viral, or will gain broad market acceptance. When we answer questions about the new thing in this way, we’re pretending to be venture capitalists. What we’re asking is: will my investment pay off? And since we have no real skin in the game, we’re really asking, will Fred Wilson’s investment pay off for his investors? There’s an assumption at the base of the question about what’s really important. In a sense, it’s a moral position about what’s most valuable and a definition of the fundamental drivers of innovation. Thus the endless questions about “business model.”

After the money question, we’ll ask what most people will do. Will this new thing be adopted and become common practice? There are a number of binary oppositions we use as sledgehammers to beat the daylights out of any emerging form of life. These tools are a substitute for thought and discovery, they stand between us and what is unfolding before our eyes.

Digital Natives vs. Digital Immigrants
Young People vs. Old People
Early Adopters vs. Most People
The Enterprise vs. The Consumer
Geeks vs. Jocks
You vs. Your Grandmother

Tools for thought need to be put into question even as we employ them. When we thoughtlessly pick them up and use them as a hammer, we’re just repeating memes. The meme is speaking us and just asserting its evolutionary destiny as a selfish gene. When a meme is repeated to a group in conversation and all heads nod knowingly, no thought has taken place. Rather, this is an example as language as a virus.

So when does thinking begin as we continue our conversation on these new modes of the Network? It starts with a question and the deepening of the question. The Answer puts an end to the dialogue. Think of an answer like a software release; there’s alpha, beta, release candidates, golden masters — but in the end everything launches with bugs and has a version number assigned to it. The only way to move the ball down the field is to return to the question.

We’re starting to see the emergence of the Live Web from the established Static Web. The mistakes we make at this point give us important information about the future landscape. Twitter built a static web application using a content management system metaphor. But by opening pipes to the live web through SMS, XMPP and Track, Twitter enabled a compelling live web experience. Twitter’s ensuing stability problems have taught us that static web architecture can’t support live web usage at scale. The team there now has to start over with a live messaging architecture that can support the experience that was discovered. In this effort, Twitter’s simplicity is its friend. Oddly, the imitators don’t seem to have comprehended this lesson.

The interesting conversation around Twitter isn’t about whether it will make someone money or whether your grandmother will use it. Rather it’s the question about whether it’s a real foundational piece in bootstrapping the coming Live Web. Twitter’s Follow and Track relationship models have uncovered a much larger social space for real time interaction. Where the real-time web as IM is largely point-to-point, allowing two previously connected individuals to trade messages, Twitter enables a space where meeting someone new is a possibility. Our bootstrapping activity is only partially about technology, fundamentally it has to be about how we use the service right now and our ongoing conversation about its possibilities.

Comments closed

Track: The Future Tense of ‘To Search’

Published June 23, 2008 by cgerrish

Trying to understand what track might become if it emerges again. Every time I start to deepen the question, a new train of thought is unleashed. Track is not a well known gesture on the Network, but its potential value is unlimited.

A glint in a riverbed, images of the goldrush, Das Rheingold and Deadwood rush through my mind’s eye. Certain basic commodities are so rare and valuable that men are moved to desperate action to acquire them. Track is more like water or search, it’s rare now, but will eventually be as common as clicking on a link. It will be a primary mode for hunter-gatherers on the Network trying to find something in this particular moment. And in this moment, the glint remains obscured from vision.

Walking down the street with an economist. I spot a twenty dollar bill on the sidewalk. “Hey look,” I say, ” a twenty dollar bill.” My friend the economist snorts, “don’t be ridiculous, if it really was a twenty dollar bill someone would have picked it up by now.”

Karoli Kuns says “I’ll drop a link in Twitter” as part of a live conversation across the Network. I’m listening on time delay via RSS/Sync/iPhone. It’s just a casual gesture, no one questions what she means. Think about the ripple effect of really simple publishing, and the simple findability of the item.

A commercial rolls across the television screen in the background, a bank commercial:

Real-time info matters.
Chase what matters.

Certain elements of the periodic table only appear under very special circumstances, they’re called transuranic elements. They don’t appear naturally, to the extent they exist they’ve been artificially produced in nuclear reactors or particle accelerators. Track only exists in a rarified air, a particular set of environmental conditions had to occur. The basic requirement is the real-time web, where there’s enough volume of traffic to allow track to return valuable results. Twitter is relatively small, but it has established itself as a primary gesture market with enough data structure to allow for some interesting queries to return satisfying results.

Given the general instability of Twitter, one assumes the staff there is concentrating on the basic publish and subscribe capabilities. As they discuss the new architecture, they’ve made mention of messaging rather than a traditional CMS. That suggests that track could be meaningfully supported, but they don’t seem to have an expansive understanding of what they’ve enabled.

The gesture space around track is completely new. While it’s difficult to explain what Twitter is, a solid definition of track is even more elusive. The initial use case is the extension of a directed social graph through keywords to create a listener in the live web’s primary gesture market. This creates opportunities for interactions in real time.

While chat might be the obvious first interaction, there are others that will emerge:

A clarification
Extension of a concept
A negotiation
Relaying a message to a different social graph
An agreement on a transaction

Complex structures can be built from simple gestures. A primary market for gestures combined with track could be the primary mechanism to enable VRM. When connecting customers and vendors in real time, it will be easier to filter a single stream of gestures rather than the whole web. Now some might argue for a special stream just for VRM transactions, but I disagree. When thinking of categories, I tend to agree with that guy who said something like — categories are important, but “everything is miscellaneous.”

One Comment

@cshirky > Promiscuous Reading > Contra Solipsism > Here Comes Everybody

Published June 1, 2008 by cgerrish

This isn’t a review. I’m not sure that reviews are very useful beyond the basics: Here Comes Everybody is an important book. Some people will choose to read it, but that doesn’t really matter because it’s in the air we breath. You’ll absorb the book’s insights through some sense organ within the next few years. Clay Shirky has written about network theory in a style that might appeal to a broader audience; and it will directly reach more people than books by Duncan Watts or Albert-László Barabási. However reading will not be the primary diffusion model.

One criteria I have for judging the quality of a book is the number of times I have to stop reading. This generally occurs when some string of words in the flow of the book makes a strong connection either to concepts from another text, or to something I’ve scribbled in one of my notebooks. The monologue of the text is interrupted by a conversation racing across a network of intertextuality. While this slows reading as an act of consumption, it opens the door to reading as a full-duplex, 2-way engagement. And that’s where its real value is revealed; in this sense, I found Here Comes Everybody to be a very promiscuous book. There were connections everywhere.

The obvious literary reference would be to Joyce, but instead Rilke provided the more forceful connection with his fragment “We are the bees of the invisible:”

Transform? Yes, for it is our task to impress this provisional, transient earth upon ourselves so deeply, so agonizingly, and so passionately that its essence rises up again “invisibly” within us. We are the bees of the invisible. We ceaselessly gather the honey of the visible to store it in the great golden hive of the Invisible.

There’s a sense in which this describes the process by which poetry is crafted, but it also seems to inform the way we build the collective experience and history of a group. We have a collective story we tell each other about the importance of the individual, but stories about family, tribe and society are on the rise again. Shirky points out that the transaction cost of organizing a group has declined nearly to zero through the tools available on the Network. He goes on to note that low transaction costs are not sufficient — a plausible promise around purpose and a mutually beneficial membership bargain are equally necessary for a living community.

Two factors suppressed in the current commercial infatuation with the social graph are the ownership of the products of the community and the emotional volatility of a group. These are high risk ingredients in the recipe, human elements that need to be purged to sell the current business models. And those services without explicit business models continually run up against these issues. Can you sell what isn’t solely yours to sell?

As we gather in tribes and loose associations across the Network, we invent ceremony, initiations, ritual, taboos and forms of justice to ensure the ongoing health of the system. We optimistically believe the rules, mores and sins of our fallen culture won’t simply be mapped on to the social space of the Network. Experience has shown that absent some form of persona or identity, the life of an online community will be nasty, brutal and short. Could the Network be the new world where individuals are judged by the character of their content? Or is it really just more of the same, a place where it’s not Metcalf’s law, but Sturgeon’s law that rules the day.

We’re in the middle of a shift in perspective. We’ve been focused on the individual, the physical limitations of an un-networked personal computer metaphorically defined the limits of our ability to think about the Network. In the area of identity we seem to only now be uncovering the idea of a relationship layer. The silo’d thinking of the technical community causes it to lay down cow paths on the well-paved roads of other disciplines. While Shirky’s book is written for the layman, its highest and best purpose may be in introducing technologists to the idea of society.

In the larger network of connections there are two that put themselves forward. In Saussureian Linguistics meaning is derived from the set of differences within a system. Here are a list of ideas that can help us overcome the solipsism of the hard drive:

“A sign is the basic unit of language (a given language at a given time). Every language is a complete system of signs. Parole (the speech of an individual) is an external manifestation of language.”
“A linguistic system is a series of differences of sound combined with a series of differences of ideas.”
“The connection between the signifier and the signified is arbitrary.”
“In language there are only differences, and no positive terms”
“Speaking of linguistic law in general is like trying to pin down a ghost”

????????
The other charged connection is to Ludwig Wittgenstein’s thoughts on the idea of Private Language. Like those who believe in Private Languages, we seem to be caught in the fly bottle. We don’t understand that language and communication is social at its core:

If the idea of a private language is incoherent, then it would follow that all language is essentially public: that language is at its core a social phenomenon. This would have profound implications for other areas of philosophical study. For instance, if one cannot have a private language, it might not make any sense to talk of private sensations such as qualia; nor might it make sense to talk of a word as referring to a concept, where a concept is understood to be a private mental representation.

Nor might it make sense to talk about identity apart from society, computing devices apart from the Network, or data (signifiers) apart from an economic and trading system of language. The end of our solipsistic weltanschauung is beginning; we are perhaps in the middle of the beginning of a general revolution. Some will ride the strong currents as they emerge, others will fight the current, grow tired, and eventually drown. And the looming danger ahead is the task of assuring and preserving the inalienable rights of the individual in this new Network. Once the technical perspective has been transformed from the one to the many, all the really important questions become political.

One Comment

Small Bits of the Future Distributed in Cleveland

Published May 22, 2008 by cgerrish

At a Cleveland American Advertising Federation luncheon today, Larry Weber talked to a room full of traditional PR and marketing types about “marketing” and social networks. While the talk was mostly a new coat of paint on the Cluetrain Manifesto, it was interesting that this group of people showed up in good numbers to listen. As the talk went on I could feel that the room, even at this late date, was skeptical of his premise that markets are conversations with communities.

Weber suggests that big brands should be hosting honest conversations containing both positive and negative messages about their products. He recommended building communities from scratch around a brand, and implied that the brand should want to keep the users inside their own walled garden. In fact, he suggested that the network’s future will be filled with social network-based walled gardens existing as a form of client loyalty program. No mentions of VRM or the role OpenID will play in the future of the commercial web. And not even a hint of the way that Google’s Friend Connect might bring existing social networks to a brand’s site, rather than building a new community from the ground up.

Only small bits of the future were distributed in Cleveland by a guy from Boston. It’s a small sample, but it gives you a sense of the information asymmetry in the market that values the social web. It’s the definition of opportunity.

Comments closed