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Category: collaboration

Until Now, Your Phone’s UI Has Been Designed by a Pipe

iPhone

Nice article on Wired about the creation of the iPhone. The significance of Apple’s phone is that it changed the relationship between the pipe and the end user interface (the phone). Phones were disposable, a loss leader, the pipe was the thing. It was all about the wires. But the reality is that feature upon feature was piled on to an awful user interface. When you look at the ratio of features to features used, there was no real value there. An unused, or worse an unusable, feature is a negative when calculating value. And it’s not that you didn’t want to surf the web on your phone, it just wasn’t any fun.

This is not a Pipe 

The big pile of unusable features that were crammed into your phone were designed by a pipe. The iPhone has changed that, the ratio of features to features used? Almost 1:1, and the world of web-based apps is just beginning. This is definitely not a pipe.

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The Open and the Closed: Closed is the new Open

Open Door

A closed system can be a portal to openness through the network. This is a fundamental change in where the opportunities for software application development will be located in the future.

In the era of the desktop computer, an executable program needed to reside on the local computer hard drive and take advantage of the tools offered by the operating system. Access to APIs and documentation defined how open a system was. Ability to alter, or improve the system, to better support an application was a further sign of openness.

This same paradigm has been used to think about the coming age of the teleputer. Pundits and hackers cry out for access that is analogous to the desktop OS development environment. They don’t seriously attend to the possibility of a radical shift away from the hard drive to the cloud. This idea is a riff off of Steve Gillmor’s recent post.

A Short Interlude:

Upgrading software and maintaining compatibility through multiple versions on a desktop computer is one of the top usability problems of the desktop environment. The installed executable application model creates infinite complexity at the point of least understanding and ability to cope. Think about what happens when you move that complexity back into the cloud and give responsibility for managing it to the application developers. A “computer” becomes simple for the user, and as complex as the business model and developers of the application can support.

Tim O’Reilly, in his NY Times Op Ed piece, asks Verizon to open their platform in the same way that the computer is open— either on the desktop or the server. Although he coined the term “Web 2.0” for his conference, he doesn’t seem to really understand the implications. The new path to openness is laid down by Steve Gillmor when he writes about the “hard drive” vs. “the cache.” With HTML/Ajax, Flash and Silverlight, small runtimes can be present anywhere and everywhere. The future of application development is against these small runtimes in the browser and single purpose network connected applications that make use of a subset of browser capability.

It’s an avenue to much greater user acceptance and uptake; and it removes an element of complexity from the local machine. This is how you dramatically reduce the hours of work required to maintain a computer / handheld device. Those who demand access to your computer and teleputer so they can load it up with the code they’ve written are not necessarily doing you a favor. They are probably just setting you up for a future moment when your phone will crash beyond your ability to repair it.

Resist the forces of complexity that wear the guise of “openness.” Closed systems can support both simplicity and openness via the network. Open systems support potential complexity at the device level and openness via the network. Open systems like Linux will enable closed system CloudBooks that will achieve simplicity, reliability and openness through the network.

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Facebook: Love-based Valuation & Poisoning the Well

It’s Love (heart)

The temptation of total surveillance is always there, for government and for business. Marketers want the ability to know everything about everyone’s behavior, tastes and buying patterns to target offers and advertising at us. The more they know, the better they can target. Although most businesses need to do more than preach to the choir, they need new converts.

Facebook’s Beacon takes users for granted. Users love Facebook and they love what they can build within the Facebook platform. Love is a strong emotion, and when it is betrayed it can behave in unpredictable ways. Social networks are fragile and Facebook took a big risk with Beacon. More and more, Beacon is being viewed as a betrayal of Facebook’s users. When you think about the valuation of a company like Facebook, the real value is in the love and respect of the users. The technology is a wasting asset that has nominal value. Facebook risked everything with Beacon. The steps they take to recover at this point will determine the future value of the company.

The idea of “love” as a factor in value and valuations came to me from two directions. I heard former quarterback Steve Young talk about what made Bill Walsh’s 49er Superbowl teams so special. Young cited a number of factors, but added that the feeling of love and respect among team members as a key ingredient. It was a conscious coaching strategy that Walsh used to build a winning team. The other source is a talk given by Clay Shirky on software applications, Perl and community-based developer support. His idea is that a strong community can be a more dependable resource for application support than a commercial firm in the business of selling support services. This is certainly true of the Perl, Python, PHP and Ruby communities. It’s also true of applications like WordPress, Joomla and Drupal, and libraries like Prototype and Jquery.

You’ll often hear people joke about the special ingredient in some recipe being ‘love.’ We laugh, because we think of love as being insubstantial, in some ways without physical presence or value. But if we take it for granted, the joke’s on us.

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Digg, Mixx and Viral Negativity in a Social Network

Arrington writes that some of Digg’s unpaid editors are moving over to Mixx. Since they aren’t compensated for their work, switching costs amount to getting some of their friends to switch too. This is an interesting case study in the value of social networks. If the creators of the “user generated content” decide that the environment has become poisoned with negativity, they may decide to pull up stakes and migrate to another more friendly environment.

One Digg user makes the claim, in Arrington’s article, that:

I think Mixx has a real chance for success…Mixx has a much more positive audience than Digg. It always amazes me that even the most popular and highest quality articles can get so many negative and unnecessarily degrading comments on Digg. So far the users of Mixx have proven to be quite a bit more pleasant, something that I know will be welcomed by most users.�

Negativity can quickly become viral in a social network, especially where some kind of voting takes place. Competitive strategies can overtake collaborative strategies and then the community’s overall output starts to become skewed. To combat the negativity, the owners of the site make rules to curb some forms of competition, and before you know it– it’s not that fun anymore.

It’s interesting to watch the figures of game theory play out before your eyes. Should part of the valuation of a business that depends on social networking and voting be dependent on its ability to enforce and maintain a friendly environment? See Craig Newmark for a lesson in how this can be done.

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