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The Sublation of the Open: War is Over! (if you want it)

johnyokowarisover

The question is posed regarding the current status of the signifier “Open” as deployed in the dialog about the technological infrastructure that underpins the world around us. “Open” is a battle cry, a sledgehammer, a cause, a stance, a secret weapon, a manifesto, a politics, and a call for transparency.  The warriors of “Open” sit around the campfire and tell stories of the historic battle, it was 10 minutes to midnight and “Closed” had almost succeeded in its diabolical mission of total hegemony. Given that small slice of daylight to maneuver, these brave warriors were able to push back the night. No official end of hostilities were ever declared, and so we’ve settled into an era of a restless armistice, eternal vigilance, and the dull gray skies of a cold war.

We like to think in binary oppositions, so “Open” takes its place across the aisle from “Closed.” In its driest form we try to drain the blood and passion from these opposing forces and create logical truth tables appropriately filled in with the tokens “true” and “false.” At the other end of the spectrum, we paint a mask on the face our opposition and call them by the name “enemy.”

There are 10 kinds of people in the world. Those who understand binary and those who don’t.

“Open” and “Closed” are perceived as mutually exclusive possible futures; and any resolution to the conflict would require the elimination of one or the other.  From “Open’s” perspective “Closed” must disavow its nature, and pledge allegiance to “Open” and its attendant laws and moral codes. “Closed” learned that the price of total victory was much too high, but to disavow its nature and allow the plunder of its assets was unacceptable as well.

pogo

There’s a natural tendency to attempt to preserve the ecosystem of a binary opposition, and an economy and political structure grows up around it to maintain a stable state. But there’s another kind of thing that happens when a thesis and antithesis engage in a dialectical interaction. Hegel called this aufhebung, which is generally translated as sublation.

In Hegel, the term Aufhebung has the apparently contradictory implications of both preserving and changing (the German verb aufheben means both “to cancel” and “to keep”). The tension between these senses suits what Hegel is trying to talk about. In sublation, a term or concept is both preserved and changed through its dialectical interplay with another term or concept. Sublation is the motor by which the dialectic functions.

The background music to this conflict has been the growth of the Network. That music has now pushed itself to the foreground. It’s fundamentally changed both the terrain of the conflict and the meaning of each side. In a network, the question isn’t: are you now, or have you ever been “Closed?” The question is: can you connect to other nodes and exchange information with them? The heterogeneous nature of the Network has already been established– value and the capacity to connect are now inextricably linked.

rosetta_stone

The emergence of XML has served as a Rosetta Stone for the Network. A story that could have unfolded like the Tower of Babel or the Confusion of Tongues, instead has evolved a mechanism to enable trade between countries of different faith, language and culture. So now one might ask, if “Closed” can connect and trade information with any instance of “Open,” along with any other kind of “Closed” — do those terms retain the same purchase within this new context?

Translation carries with it the risk of misunderstanding– and so, some long for a return to paradise, a time before the confusion of tongues.

…prior to the building of the Tower of Babel, humanity spoke a single language, either identical to or derived from the “Adamic language” spoken by Adam and Eve in Paradise. In the confusion of tongues, this language was split into seventy or seventy-two dialects, depending on tradition.

But time is an arrow, and it points toward the future. Despite the evidence of our DVRs, we cannot pause and rewind it. Paradise cannot be regained within the sojourn of this mortal coil.

If thesis and antithesis have formed a synthesis, their common truths reconciled, and a new proposition has emerged: What is the nature of this new networked landscape in which find ourselves? We seem to have stepped across the divide between a Ptolemaic vision to a Copernican one, a decentering has dropped us in a terrain inhabited by a diverse population with many forms of life (or perhaps, simply opened our eyes). We begin to understand how networks are ecosystems, ecosystems are networks, and our future panarchic.

The new questions that surface around comparative value have to do with the establishment and deployment of identity artifacts, the capacity to connect and trade bits of information, the cost, speed and latency of the transaction, the transparency of public channels and the security of private channels. And across this new topography, the filters that can catch the high-order bits in their mesh from a diverse set of streams will fill the social function of what used to be called newspapers.

Coda:

yellowstone-river1920

As we learn to fish in these new waters, a new ecosystem will emerge and begin to mature. Some will cast a net across the whole ocean. Others will go fishing where the fish are. Despite the divergent methods, I have an inkling that the size of the catch will be roughly similar.

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Your Cookies Have Already Been Sold

hand_in_cookie_jar

If I’m interested in buying a car, soon advertisers will know it. When I surf the web, I’ll see nothing but car ads. As my preferences for car type are revealed in my online behavior, the ads will become more focused, I’ll just see ads for blue hybrids with 4-doors and GPS. As my transactional intentions across a number of threads surface, my advertising environment will mirror the state of my desire. They’ll see me coming a mile away.

Under the rubric of an evolutionary improvement in the targeting of advertising, Stephanie Clifford, of the NY Times, writes about two firms: BlueKai and eXelate that want to buy your cookies— although not from you. As part of their session management and optimization processes, most commercial websites record user interactions with web pages and some of that data is stored in a cookie that serves to identify the behavior of unique users.

xrayglasses

These new firms are setting up an intermediary market for user cookies. They’ll buy the cookies from firms that have set them on your behalf, and then sell them on to other sites that want to sell you things based on the implied intentions contained in your cookie. Your gestures are being sold and you’ve been cut out of the take. Saul Hansell of the NY Times Bit Blog puts some more context around the issue, especially as it’s implemented through the Google/DoubleClick combination. And of course Steve Gillmor conceptualized all this stuff about five years ago.

In order to maintain the common good and a civil society, there’s a rule that says that both scripts and cookies may not operate across domains. But as is often noted, there’s no problem in software engineering that can’t be solved by another level of indirection. While another site may not directly read the cookies I’ve set on behalf of a user, apparently this doesn’t stop me from selling that cookie to a third-party who can then create a market to sell it to the highest bidder.

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We assert that the user owns her own data– and presumably this means that the user should benefit from any value derived from that data. This new breed of “service” will sell your data and you’ll never know it happened. The whole thing will be quite painless. There’s nothing to be afraid of. And yes, of course they take your privacy very seriously. That’s why they’ll let you opt out of their service. The usability of their opt-out process, no doubt, is one of their top priorities. Explicit licensing of user data by users, along the lines of creative commons, may ultimately be part of how this story plays out.

Turning this model around, there’s Phil Windley’s new company, Kynetx. In this model, the user has the capability of sharing information with a web site through information cards and possibly other means. Ambient data like a user’s location as implied by an IP address are also fed into the mix. A site, knowing you live in Chicago, might offer you a special discount. In Windley’s model, the user has a much higher degree of control. He discussed his new firm with Jon Udell on an episode of IT Conversations‘ Interviews with Innovators:

Contextual Browsing w/ Phil Windley – Contextual Browsing

The user experience industry has been working hard on developing consistent and simple user interaction experiences within particular web properties. Many companies, financial institutions in particular, with multiple web properties with divergent websites and experiences are endeavoring to merge them into a single visual and interaction design with a common authentication/identity system. There’s ample evidence that next horizon of cross-domain user experience is gaining traction.

A person’s intention to buy a car isn’t limited to a single web domain. Her search will take her through many physical locations (recorded w/ GPS?) and many different online locations.  The capability to address the cross-domain/multi-domain gesture set that expresses a user’s transactional intention is the next frontier of commerce on the Network. The question is: who will be doing the targeting, the customer or the vendor?

It’s a discussion that should happen out in the open. Perhaps the next Internet Identity Workshop in May could provide a forum for a discussion that could include Omar Tawakol of BlueKai, someone from eXelate, Phil Windley and Doc Searls from the VRM point of view. If cookies become valuable, companies will increase their revenue opportunity by putting more and more behavioral information into them. There’s a hand in your cookie jar, the question is, are you going to do anything about it?

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Preserving Ambiguity

rene-magritte-castle_roots

“Design is preserving ambiguity.” This fragment recently surfaced and won’t leave my current playlist. It was a thought expressed by Larry Leifer in a talk called “Dancing with Ambiguity, Design Thinking in Practice and Theory. ” Today it finally collided with a blog post on StopDesign.com. Douglas Bowman is leaving Google, where he was employed as a visual designer. He summed up his reason thusly: “I won’t miss a design philosophy that lives or dies strictly by the sword of data.”

Our human interactions with the Network swim in a sea of data. Each stroke of a key or click of a mouse leaves a trace somewhere. The business of analyzing these traces to plot the trajectory of our activity streams powers the internet economy. And while past performance is no guarantee of future results, it’s apparently close enough.

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This begs the question that was asked of Mr. Bowman. If design and ambiguity are intimately intertwined, can ambiguity be preserved through the sword of data? In this particular skirmish, the answer appears to be no.

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Ambiguity is the enemy of economics in the Network’s current equation. The ratio of clarity to ambiguity must always be advancing in favor of clarity. Value is equated with unimpeded visibility, its end goal a kind of panopticon. What then of poor ‘ambiguity?’ — linked in this context to the opposite of value. In the grips of such an economy, why should ambiguity be preserved?

If design has value, then ambiguity must have value. What, then, is the nature of the value of ambiguity? A thing that is ambiguous may have more than one meaning, and may have many meanings. Proponents of logic would have us push ambiguity in the direction of nonsense.

But we can also move in the direction of the dream and poetical thinking. The design object is overdetermined, overflowing with meaning. It connects with the emotions of each individual and the diverse set of circumstances that are linked to those emotions. Imagine a graph linking the design object to the emotions of each person and then the circumstances that provided the ground for those emotions.

Clarity produces value in a restricted economy, in a controlled vocabulary. Ambiguity produces value in a general economy, in a language open to play. Just as with clarity, not all ambiguity is created equally. The poet’s pen, the designer’s pencil, the painter’s brush make the clear mark that overflows with meaning.

Of course these thoughts have been batted back and forth over the tennis net for years upon years. Ambiguity continually undervalued, the underdog, beaten at every turn, it continues to limp along. Although, never fully disposed of, for to get to where you’ve never been, there is no clear road. To see what you’ve never seen requires a different kind of vision.

From T.S. Eliot’s The Four Quartets:

You say I am repeating
Something I have said before. I shall say it again.
Shall I say it again? In order to arrive there,
To arrive where you are, to get from where you are not,
You must go by a way wherein there is no ecstasy.
In order to arrive at what you do not know
You must go by a way which is the way of ignorance.
In order to possess what you do not possess
You must go by the way of dispossession.
In order to arrive at what you are not
You must go through the way in which you are not.
And what you do not know is the only thing you know
And what you own is what you do not own
And where you are is where you are not.

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iPhone 3.0: The Steve Jobs Interview

beginnersmind

“If your mind is empty, it is always ready for anything; it is open to everything. In the beginner’s mind there are many possibilities; in the expert’s mind there are few.”

In sorting through the coverage of Apple’s iPhone 3.0 software announcement as it dribbled in through the refreshes and streams of the various tabs on my web browser, I returned to the thought that the iPhone both is, and is not, a telephone. This major upgrade to the operating system had little or no new information about the telephonic capabilities of the device. And the connaisseurs of the mobile telephone often tell me that the iPhone really isn’t a very good telephone. Still, the upgrade to 3.0 brings some significant new possibilities for this device, whatever it might be:

  • Cut, Copy and Paste
  • Push Notification via Apple’s relay cloud
  • Peer-to-Peer wireless connectivity among iPhones
  • Programming interfaces to iPhone Accessories (Medical, etc.)
  • Access to Core Location within Applications
  • Spotlight-style search
  • In application follow-on purchasing

Those who stand by and compare the iPhone’s feature/function set to other mobile phones will complain there’s not much new there. In some form or another, all of these things exist on other phones. Here’s where I have to return to my thought that the iPhone is a phone that isn’t a phone; to the idea that it’s a closed device that is more open to both existing and potential connections than many open devices, that it’s created a vibrant ecosystem with a fully-functioning economy where none existed before. That apples and oranges can be compared, but how fruitfully?

To explore this idea I went back through some interviews given by Steve Jobs and created a mashup. Here’s my imaginary interview with Steve Jobs, where I ask him from a product design perspective what it means to ‘rethink’ the activity of using a telephone; about the importance of software in the integrated design of the post-pc consumer device; and why the iPhone, and not the computer, will be the vehicle of the most radical change in the augmenting of human capabilities through networked computing.

steve-jobs

“There’s a phrase in Buddhism,”Beginner’s mind.” It’s wonderful to have a beginner’s mind.”

***

“I don’t want people to think of this as a computer, I think of it as reinventing the phone.�

***

“Things happen fairly slowly, you know. They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you’re going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years.”

“One of our biggest insights [years ago] was that we didn’t want to get into any business where we didn’t own or control the primary technology because you’ll get your head handed to you.”

“We realized that almost all – maybe all – of future consumer electronics, the primary technology was going to be software. And we were pretty good at software. We could do the operating system software. We could write applications on the Mac or even PC, like iTunes. We could write the software in the device, like you might put in an iPod or an iPhone or something. And we could write the back-end software that runs on a cloud, like iTunes.”

“So we could write all these different kinds of software and make it work seamlessly. And you ask yourself, What other companies can do that? It’s a pretty short list. The reason that we were very excited about the phone, beyond that fact that we all hated our phones, was that we didn’t see anyone else who could make that kind of contribution. None of the handset manufacturers really are strong in software.”

***

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have. ”

***

“Look at the design of a lot of consumer products—they’re really complicated surfaces. We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”

***

“I’m actually as proud of many of the things we haven’t done as the things we have done. The clearest example was when we were pressured for years to do a PDA, and I realized one day that 90% of the people who use a PDA only take information out of it on the road. They don’t put information into it. Pretty soon cellphones are going to do that, so the PDA market’s going to get reduced to a fraction of its current size, and it won’t really be sustainable. So we decided not to get into it. If we had gotten into it, we wouldn’t have had the resources to do the iPod. We probably wouldn’t have seen it coming.”

***

“Well, Apple has a core set of talents, and those talents are: We do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product. We’re the only people left in the computer industry that do that. And we’re really the only people in the consumer-electronics industry that go deep in software in consumer products. So those talents can be used to make personal computers, and they can also be used to make things like iPods. And we’re doing both, and we’ll find out what the future holds.”

***

“I know, it’s not fair. But I think the question is a very simple one, which is how much of the really revolutionary things people are going to do in the next five years are done on the PCs or how much of it is really focused on the post-PC devices. And there’s a real temptation to focus it on the post-PC devices because it’s a clean slate and because they’re more focused devices and because, you know, they don’t have the legacy of these zillions of apps that have to run in zillions of markets.”

“And so I think there’s going to be tremendous revolution, you know, in the experiences of the post-PC devices. Now, the question is how much to do in the PCs. And I think I’m sure Microsoft is–we’re working on some really cool stuff, but some of it has to be tempered a little bit because you do have, you know, these tens of millions, in our case, or hundreds of millions in Bill’s case, users that are familiar with something that, you know, they don’t want a car with six wheels. They like the car with four wheels. They don’t want to drive with a joystick. They like the steering wheel.”

“And so, you know, you have to, as Bill was saying, in some cases, you have to augment what exists there and in some cases, you can replace things. But I think the radical rethinking of things is going to happen in a lot of these post-PC devices.”

***

“There’s a phrase in Buddhism,”Beginner’s mind.” It’s wonderful to have a beginner’s mind.”

-30-

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