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Category: tribes

Searching for The Atom of Meaning

If we begin by looking for the atom of meaning, we tend toward looking at the word. After all, when there’s something we don’t understand, we isolate the word causing the problem and look it up in the dictionary. If we look a little further, we see the dictionary is filled with a sampling of phrases that expand on and provide context for the word. The meaning is located in the phrases, not in the isolated word. We might look at the dictionary as a book filled with phrases that can be located using words. The atom of meaning turns out to be a molecule.

When we put a single word into a search engine, it can only reply with the context that most people bring to that word. Alternately, if we supply a phrase to the search engine, we’ve given the machine much more to work with. We’ve supplied facets to the search keyword. In 2001, the average number of keywords in a search query was 2.5. Recently, the number has approached 4 words per query. The phrase provides a better return than the word.

As amazing as search engine results can sometimes be, the major search engines seemed to have achieved a level of parity based on implementation of the citation algorithm on a large corpus of data. In a blind taste test of search engines, all branding removed, the top few pages of results tend to look pretty similar. But when you add brand back on to the carbonated and flavored sugar water, people display very strong preferences. While we may think search results can be infinitely improved within the current methodology, it seems we may have come up against a limit. At this point, it’s the brand that convinces us there’s an unlimited frontier ahead of us–even when there’s not. And one can hardly call improved methods for filtering out spam a frontier.

If, like Google, you’ve set a goal of providing answers before the user even asks a question, you can’t get there using legacy methods. Here, we’re presented with a fork in the road. In one direction lies the Semantic web, with its “ontologies” that claim to provide canonical meanings for these words and phrases. Of course, in order to be universal, semantics and “ontologies” must be available to everyone. They haven’t been constructed to provide a competitive advantage in the marketplace. In the other direction we find the real-time stream and online identity systems of social media. Google seems to have placed a bet on the second approach. Fresh ingredients are required to whip up this new dish: at least one additional domain of data, preferably a real-time stream; and an online identity system to tie them together. Correlation of correlation data from multiple pools threaded through a Network identity—that gives you an approach that starts to transform an answer appropriate for someone like you, to an answer appropriate only for you.

When speaking about additional data domains, we should make it clear there are two kinds: the private and the public. In searching for a new corpus of data, Google could simply read your G-mail and the content of your Google docs, correlate them through your identity and then use that information to improve your search results. In fact, when you loaded the search query page, it could be pre-populated with information related to your recent correspondence and work product. They could even make the claim that since it’s only a robot reading the private domain data, this technique should be allowed. After all, The robot is programmed to not to tell the humans what it knows.

Using private data invites a kind of complexity that resides outside the realm of algorithms. The correlation algorithm detects no difference between private and public data, but people are very sensitive to the distinction. As Google has learned, flipping a bit to turn private data into public data has real consequences in the lives of the people who (systems that) generated the data. Thus we see the launch of Google+, the public real-time social stream that Google needs to to move their search product to the next level.

You could look at Google+ as a stand-alone competitor to Facebook and Twitter in the social media space, but that would be looking at things backwards. Google is looking to enhance and protect their primary revenue stream. To do that they need another public data pool to coordinate with their search index. Google’s general product set is starting to focus on this kind of cross data pool correlation. The closure of Google Labs is an additional signal of the narrowing of product efforts to support the primary revenue-producing line of business.

You might ask why Google couldn’t simply partner with another company to get access to an additional pool of data? Google sells targeted advertising space within a search results stream. Basically, that puts them in the same business as Facebook and Twitter. But in addition, Google doesn’t partner well with other firms. On the one hand, they’re too big and on the other, they prefer to do things their way. They’ve created Google versions of all the hardware and software they might need to use. Google has its own mail, document processing, browser, maps, operating systems, laptops, tablets and handsets.

Using this frame to analyze the competitive field you can see how Google has brazenly attacked their competitors at the top of the technology world. By moving in on the primary revenue streams of Apple and Microsoft, they indicated that they’ve built a barrier to entry with search that cannot be breached. Google didn’t think their primary revenue stream could be counter-attacked. That is, until they realized that the quality of search results had stopped improving by noticeable increments. And as the transition from stationary to mobile computing accelerated, the kind of search results they’ve been peddling are becoming less relevant. Failure to launch a successful social network isn’t really an option for Google.

Both Apple and Microsoft have experienced humbling events in their corporate history. They’ve learned they don’t need to be dominant on every frequency. This has allowed both companies find partners with complementary business models to create things they couldn’t do on their own. For the iPhone, Apple partnered with AT&T; and for the forthcoming version 5 devices they’ve created a partnership with Twitter. Microsoft has an investment in, and partnership with, Facebook. It seems clear that Bing will be combined with Facebook’s social graph and real-time status stream to move their search product to the next level. The Skype integration into Facebook is another example of partnership. It’s also likely that rather than trying to replicate Facebook’s social platform in the Enterprise space, Microsoft will simply partner with Facebook to bring a version of their platform inside the firewall.

In his recent talk at the Paley Center for Media, Roger McNamee declared social media over as avenue for new venture investing. He notes that there are fewer than 8 to 10 players that matter, and going forward there will be consolidation rather than expansion. In his opinion, social media isn’t an industry, but potentially, it’s a feature of almost everything. In his view, it’s time to move on to greener pastures.

When the social media music stopped, Apple and Microsoft found partners. Google has had to create a partner from scratch. This is a key moment for Google. Oddly, the company that has lead the charge for the Open Web is the only player going it alone.

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A Ring Cycle For The Anthropocene

This past week I attended the San Francisco Opera’s production of Richard Wagner’s Ring of the Nibelung. For those unfamiliar with this ritual, the work is comprised of four operas: Das Rheingold, Die Walkure, Siegfried and Gotterdamerung. They tell the story of the twilight of the gods. When presented as The Ring, the four operas are presented within a single week and the total running time of the work is about 17 hours. It’s a massive work consisting of 2,092 pages of orchestra music, and this production requires the participation of 415 people and 12 animals. Mounting a production of the Ring Cycle is one of the most challenging things an opera company can attempt. Generally, three full cycles are performed. When a company with the stature of San Francisco Opera performs The Ring, it draws an audience from around the world. This was my third Ring Cycle. The Ring is too vast to address fully in a blog post, so instead I’ve decided to just string together some notes, some moments that stood out to me this time through. This was an American Ring, the tale begins with the California gold rush and ends in the near future.

* * *

The characters and narrative of The Ring are loosely derived from Norse mythology. But as new productions are mounted through the years, The Ring attracts the major threads of modern thought. The unconscious, capital, class, gender, power, sexuality, and race have all surfaced in one production or another. In director Francesca Zambello’s American Ring, ecology and the interconnectedness of things provides the environment in which the story unfolds. Here the canvas of the story isn’t a neutral backdrop, it’s affected by the actions and decisions of the characters. I’ve been reading and listening to a lot of Timothy Morton, so the idea that The Ring should address the ecological thought seems completely natural.

Alberich steals the gold from the Rhinemaidens and forsaking love, he fashions it into a ring of power. Wielding that power, he begins a massive gold mining operation, delving deep into the earth, he turns the magic power of the ring into the material power of gold. The stage pictures bring to mind Sebastiao Salgado’s photographs of gold mining in Brazil. Meanwhile in the world of the gods, Wotan has flipped the structure of the gold mine upwards toward the heavens and created a Valhalla of skyscrapers. But like so many in the recent mortgage crises, he’s purchased a Valhalla that he can’t afford. In order to avoid default on the fortress of the gods, Wotan resorts to crime. He must steal the gold from the thief Alberich—a little money laundering to cover up the stains on the foundation of the godhead.

In Zambello’s Ring, the concentration and exercise of power drains the earth of its life. Power is drawn from the environment, but the earth isn’t an infinite resource. As the operas unfold, the environment has been turned into a standing reserve– a battery, or a gas tank, to power the regime. At the beginning of the third act of Gotterdamerung, the Rhinemaidens are destitute, collecting trash in big garbage bags as their river has been choked with the flotsam and jetsam of the industrial wasteland surrounding them. The struggle for the Ring taking place in the foreground is interrupted by the background of the story. The river would like its gold back.

At the end of the Ring Cycle, Brunhilde has understood that the Ring must be returned to the river and that this will mean the end of the gods. The music registers the cataclysm of the fall of Valhalla and the cleansing power of the river to wash the sins from our hands. The end of the Cycle points to an ending as beginning. One door closes and another opens. Zambello is an optimist, the return of the Ring represents the possibility of renewal. Throughout the story we’ve seen the earth’s finitude, the director’s gesture in the very last stage picture indicates the damage is not beyond repair.

* * *

The Ring Cycle is so large that there’s no vantage point from which to take it all in. Well before the first notes, the experience begins to engulf you. There’s a review of the motifs with Deryck Cooke. Listening to favorite recordings, trying to get the sequence of events in the story lined up. Thinking about the singers cast in various roles and whether they’ll be up to the daunting task ahead.

Believe me, nobody has every composed in this manner. I think my music must be frightening. It is a morass of horrors and sublimities.

—Wagner to Liszt, January 1854

Once the performance begins you’re well into the middle of it. The opera is broadcasting on all frequencies and flooding the senses. In this experience of the Ring Cycle, I had the distinct impression that the music continued between performances of the individual operas. While there aren’t hummable tunes in the Ring, the motifs of the music seemed to detach themselves from the opera and emerge from the America that exists outside of the opera.

Even after the final end, the music continues to play, the cycle begins again. Once inside, there may be no outside.

* * *

Several years ago, the San Francisco Opera commissioned a work by John Adams called ‘Doctor Atomic.’ It’s the story of the creation of the atom bomb. The director of the premiere was Peter Sellars. In a talk he gave about the opera, he noted that the stage of the War Memorial Opera House directly faces City Hall, the seat of power for local government. The relationship between the buildings provided an avenue for art to speak to government.

Perhaps we no longer think that art has anything useful to say to government. But the two buildings sit across from each other, waiting for the moment when the conversation begins to flow in both directions. Like ‘Doctor Atomic,’ the Ring Cycle had something to say to government.

* * *

The curtain came down after the final act of Gotterdamerung and applause erupted. Then the curtain rose for Nina Stemme, the Brunehilde of this Cycle. A solo bow, in acknowledgement of her achievement. The crowd leapt to its feet applauding, shouting, whistling, in a unanimous ovation. It was a thrilling moment.

And an unusual moment between the second and third acts as Donald Runnicles, the conductor, took his place. A spontaneous standing ovation for the orchestra. As a friend said during that intermission, “man, they’re just wailing.”?

* * *

Leafing through The Ring’s program, I noticed the names of the individual and corporate sponsors. Opera is an expensive business, and David Gockley, the general director of SF Opera, has made it clear that the company is in financial straights. The big donors to the opera are small in number and advanced in age. He openly wonders where the next generation of patrons will come from.

This brought to mind Cynthia Salzman’s book ‘Old Masters, New World: America’s Raid on Europe’s Great Pictures.’ The new world started from cultural scratch.

“In the late nineteenth century, as industrialization transformed the United States into a world power, artists and writers decried the nation’s meager collections of art. “I cannot tell you what I suffer for want of seeing a good picture,” Mary Cassatt complained from the confines of Hollidaysburg, Pennsylvania, in June 1871. The twenty-seven year old artist had spent five years painting in Europe and longed to return. The novelist Henry James view the problem more broadly. Americans, he told his mother in 1869, seem to have “the elements of the modern man with with culture quite left out.” Ten years later, in writing about Hawthorne and famously listing the cultural assets missing from the United States in the early part of the century, James, who had himself decamped for England in the mid-1870s, conveyed his own sense of deprivation: “no cathedrals, nor abbeys, nor little Norman churches, no great Universities nor public schools—no Oxford, nor Eton, nor Harrow; no literature, no novels, no museums, no pictures.” Later, in 1906, when the British critic Roger Fry served as curator at the Metropolitan Museum of Art, he tallied the museum’s pictorial shortfall: “no Byzantine paintings, no Giotto, no Giottoesque, no Mantegna, no Botticelli, no Leonardo, no Rafael, no Michelangelo.”

The giants of industry, Henry Clay Frick, J. Pierpont Morgan, H.O. Havermeyer and Henry Gurdon Marquand, took an interest in redressing the imbalance of culture in the new world. The great fortunes amassed during this period were put into service for one of “history’s great migrations of art.”? It was an event that fundamentally changed the character of this country.

In this day and age, it’s something we take for granted. The museums are filled with pictures, the symphony hall with music, and the opera house with divas. Perhaps we think this high art is the province of the upper classes, the restricted playground for old money. It’s a living legacy and if the next generation doesn’t take it up, it could very easily disappear. The performing arts are in particular danger.

Donald Fisher, founder of The Gap, collected more than 1,000 contemporary paintings and eventually donated them to the San Francisco Museum of Modern Art. But could it be that his is the last generation to have a real connection to the arts? The new generation of technology billionaires seems more interested in popular culture, sports and science. As I leafed through the program of the Ring Cycle, I didn’t see the names Google, Apple, Intel, Oracle, Cisco, Facebook or Microsoft. Rich technologist seem to prefer to put their money back into technology through venture capital investing.

I’m not sure what it would take to connect the Silicon Valley’s Techno-Elite to Opera. But if it were to happen the possibilities would be immense. San Francisco has a long history with opera. The gold rush of 1849 brought masses of people to Northern California. San Francisco’s first opera production was in 1851, Bellini’s ‘La Sonnambula.’ Morosco’s Grand Opera House held an audience of 4,000, including standees. A signal event in the rebirth of the City after the 1906 earthquake was the concert by the soprano Luisa Tettrazini in front of Lotta’s Fountain. It’s said that as many as 250,000 people attended. More recently the annual Opera in the Park and Opera in the Ballpark events draw enthusiastic crowds from all walks of life.

In the era of the 140-character communique it may seem counter-intuitive to yearn for the total theater of the opera, but opera performance actually delivers on what 3D HD movies promise. And strangely, at this moment in history with music, singers, musicians, technology and composers we could be at the cusp a of great new era of opera. Here are two examples of new operas that take up the current of our times. This Fall, San Francisco Opera will debut ‘Heart of a Soldier’ by Christopher Theofanidis, with libretto by Donna Di Novelli. It tells the story of Rick Rescorla, a man trained to be a consummate solider who gave up his life saving thousands during the World Trade Center attacks of September 11, 2001.

And perhaps closer to the pulse of technology flowing through the Bay Area, the English National Opera recently debuted Nico Muhly’s ’Two Boys’ with libretto by Craig Lucas. Here’s a description from a Wall Street Journal review:

A prepubescent boy is stabbed, and a teenaged boy is caught leaving the scene on CCTV. But the middle-aged female detective in charge of the investigation, caught up in the intricacies of chat-rooms, user-names, apparent espionage and cybersex, comes to realize that she has to change her own mind-set if she is to understand the behavior of these children and the morality of the internet age.

We say that this technology we’re creating here in the Bay Area is changing everything. I wonder if we’ll every take it seriously enough to engage technology in a deep conversation with art and culture? The War Memorial Opera House in San Francisco could be the site of one of the great historical conversations about the times we live in. If only the right connections could be made…

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The Demons Aren’t In The Machine

At university I took an intensive class on the work of Sigmund Freud by a professor who had worked training psychoanalysts. The reading list immersed us in Freud’s writings from the letters to Fliess, the early work with Breuer, all of the case studies and well into The Interpretation of Dreams and beyond. We would take anonymous dream reports from clinic patients and attempt to interpret them without context, using the tools we’d acquired. It was surprising how often we got quite close to the crux of the psychological issue.

Since that time I’ve always felt uncomfortable in casual social situations where someone wants to tell me about this strange dream they had last night. Of course, it’s always intended in an “isn’t this weird, dreams are inexplicable” kind-of-way. I’m always careful to keep my gaze on the surface of the words, while ignoring the demons screeching and flying out of the depths of the metaphors. Two distinct realities seem to occupy the same space along different dimensions.

I was reminded of this eruption of id among the everyday while reading Adam Gopnik’s assessment of the recent spate of books on the inevitability of the Network and the end of the book in a recent New Yorker magazine. The essay is called, The Information, How the Internet gets inside us. Gopnik seems to expose something completely invisible to the technorati. To those who see the Network as an entirely rational space of organized and accessible information, the demons flying round the room occupy a withdrawn dimension.

Yet surely having something wrapped right around your mind is different from having your mind wrapped tightly around something. What we live in is not the age of the extended mind but the age of the inverted self. The things that have usually lived in the darker recesses or mad corners of our mind—sexual obsessions and conspiracy theories, paranoid fixations and fetishes—are now out there: you click once and you can read about the Kennedy autopsy or the Nazi salute or hog-tied Swedish flight attendants. But things that were once external and subject to the social rules of caution and embarrassment—above all, our interaction with other people—are now easily internalized, made to feel like mere workings of the id left on its own.

When we talk about the Network having a bottom-up structure, generally we’re referring to the process of folksonomy as opposed to a top-down taxonomy. Or perhaps we refer to finally having the participation levels and processing power to harness an infinite number of typing monkeys to efficiently produce the works of Shakespeare at a tidy profit. However, there’s another sense in which the Network is bottom up. As Clay Shirky sometimes says, everything is published and we edit later. The bottom encompasses all of our baseness.

In Freudian terms, we publish the id and then attempt to re-establish order by adding the ego and super-ego. When Freud describes the id, he talks about contrary impulses existing side by side without canceling each other out, about a life-force without any sense of negation, a striving to bring about the satisfaction of instinctual needs only subject to the observance of the pleasure principle.

Gopnik ties this bottom-up publishing of everything into the familiar pattern of the flaming comment:

Thus the limitless malice of Internet commenting: it’s not newly unleashed anger but what we all think in the first order, and have always in the past socially restrained if only thanks to the look on the listener’s face—the monstrous music that runs through our minds is now played out loud.

Marshall McLuhan talked about how the medium of television bypassed personal and societal censors and poured directly into the nerves.

TV goes right into the human nervous system, it goes right into the midriff. The image pours right off that tube into the nerves. It’s an inner trip, the TV viewer is stoned. It’s addictive.

Television enabled images from all over the world, in high volumes, to be moved from the outside to the inside. The Network makes the reverse movement possible. In his essay, Gopnik makes an insightful observation about the unsocial nature of our contemporary social networks:

A social network is crucially different from a social circle, since the function of a social circle is to curb our appetites and of a network to extend them. Everything once inside is outside, a click away; much that used to be outside is inside, experienced in solitude. And so the peacefulness, the serenity that we feel away from the Internet … has less to do with being no longer harried by others than with being less oppressed by the force of your own inner life. Shut off your computer, and your self stops raging quite as much or quite as loud.

The social graph extends the inputs and outputs of the nervous system while bypassing the social functions that provide a level of reflection—we’ll edit later. Gopnik points out that the problem with the constant interruptions, change of focus and multitasking while we multitask isn’t one of a rational mind having to focus among a panoply of options, but rather that of a glutton alone in his room, limited to only one mouth and faced with a smorgasbord of immense proportions. In our solitude we all are individually transformed into Brecht’s Baal or Shakespeare’s Falstaff. A Network fueled by a raging pleasure principle confronts the reality of the seven deadly sins with an emphasis on gluttony.

The shattering of attention into tiny shards is the metaphor that has caught our fancy. It’s this symptom that must be the source of our pain. As our attention is shattered, so is our identity and our capacity to focus. Gopnik puts this observation into historical perspective:

The odd thing is that this complaint… is identical to Baudelaire’s perception about modern Paris in 1855, or Walter Benjamin’s about Berlin in 1930, or Marshall McLuhan’s in the face of three-channel television in 1965. When department stores had Christmas windows with clockwork puppets, the world was going to pieces; when the city streets were filled with horse-drawn carriages running by bright-colored posters, you could no longer tell the real from the simulated; when people were listening to shellac 78s and looking at color newspaper supplements, the world had become a kaleidoscope of disassociated imagery; and when the broadcast air was filled with droning black-and-white images of men in suits reading news, all of life had become indistinguishable from your fantasies of it. It was Marx, not Steve Jobs, who said that the character of modern life is that everything falls apart.

Of course, anyone who can walk into a library and find a book, select some toothpaste from a display in a large drugstore or find a couple of stories they’d like to read in the Sunday New York Times can probably deal with all these tiny shards of attention that we’re confronted with on the Network. Perhaps the pain has more to do with the demons we wrestle with as we jack in to the Network. And while it seems like the demons are released from the Network the moment we flick the connection on— it turns out the demons aren’t in the machine at all.

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Barriers, Membranes and What We Agree to Keep Silent About…

There are certain animals that have survived, flourished even, through the use of camouflage (a form of crypsis). They blend into the background so well they become invisible. Predators haven’t cracked the code, camouflage works at the level of the species. Now and then it may fail in individual cases, but on the whole it’s been a successful strategy in the game of natural selection.

In the murky waters of the Network, the visibility is nil. It’s only through the hyperlink that a sense of visibility is created— although visibility is probably the wrong word. Following McLuhan, we should acknowledge the Network as an auditory/tactile space. The nodes of the Network are linked by touch. The hyperlink is activated by touch, it’s a flicking of a switch that opens a door to a hidden hallway. We feel our way through the dark until we emerge into the light on the other side. (This is another reason that the multi-touch interaction mode has spread so quickly).

Imagine a location on the Network that was completely devoid of hyperlinks to foreign sites. You’d have to imagine it, because unless you knew the precise incantation to call it into your browser, it would lay perfectly camouflaged within the darkness of the Network. Sometimes this is called security through obscurity—a kind of blending into the background.

This imaginary location might have an infinite number of internal hyperlinks between the locations within its interior. It could be a whole world, completely unknown to the rest of the Network, a veritable Shangri-La. Because this place is unknown and without hyperlinks, there would be no commerce, no trade of bits between this isolated location and the rest of the Network. Of course, if a single hyperlink was formed, this imaginary location would change forever. To stop outside influences from overwhelming this world, a barrier would have to be built and its integrity enforced.

If we adjust our angle a little bit, we’ve just described the state of the modern Corporate Enterprise with respect to the rest of the Network. The fabric of the external Network has been used as the material for the internal Network—the protocols are identical. Keeping these identical twins apart is called security. Of course, twins have a mode of communication, cryptophasia, not available to others.

Hedge funds are beginning to monitor Twitter to evaluate their portfolio holdings and trading opportunities. The public stream is analyzed in real time for sentiment and triggers to put into their trading algorithms. Enough value has accreted to the stream that there’s an advantage to be gained from taking it into account.

In addition to its presence in the public stream, the Corporate Enterprise has begun to launch private public streams meant to reside securely within the friendly confines of the firewall. The purpose of the private public stream is to create more visibility within the Enterprise—although the metaphors have become crossed again. Traditional corporate reporting provides visibility—a kind of linear numeric business intelligence. A real-time micro-message stream with hyperlinked citations transmits auditory and tactile signals. We hear what people are saying about how things are, and by following the hyperlink we can get a deeper feel.

If the public stream, outside the firewall, has enough juice to merit monitoring, the private public stream has even more. And there’s no skill or guile involved in finding it, it’s a busy public thoroughfare accessible to everyone on the inside.  If we adjust our angle a bit more, we can see the private public message stream as a series of diplomatic cables. The diplomatic corps of the United States uses these cables to update the status of the system to the Secretary of State. Private internal message streams can develop a value outside the barriers erected by the native tribe. When the value grows great enough there will be motivation to enable a leak. What at first appears to be a barrier, reveals itself as a membrane. The modern worker is a member of many tribes with many, and sometimes competing, allegiances.

Perhaps we might think it’s just a matter of stronger barriers, a matter of winning the arms race. But as Bruce Sterling notes in his assessment of the Wikileaks Affair, these kinds of cracks are going to get easier, not harder over time. Even the system that we might expect to be the strongest no longer operates on the basis that a war over barriers can be won. Here’s Deborah Plunkett, head of the NSA’s Information Assurance Directorate, on the state of their internal network:

“There’s no such thing as ‘secure’ any more,” she said to the attendees of a cyber security forum sponsored by the Atlantic and Government Executive media organizations, and confirmed that the NSA works under the assumption that various parts of their systems have already been compromised, and is adjusting its actions accordingly.

To preserve the availability and integrity of the systems it has the duty to protect, the NSA has turned to standardization, constant auditing, and the development and use of sensors that will be placed inside the network on specific points in hope of detecting threats as soon as they trigger them, reports Reuters.

In the end, we seem to be transported back to days of the tribe and our allegiance to it. In an age where the barriers around systems have become a Maginot Line, it’s down to what we agree to keep silent about— what we don’t share outside the circle. Our public and private faces will grow farther apart, and the innocent and authentic gestures we contributed to the public stream will now be a matter of show. The backchannel that was brought to the fore will require a backchannel of its own. Somewhere out of the glare, where we can have a private conversation— security through obscurity.

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