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Category: tribes

Live Platforms / Dead Platforms

In the aftermath of the Facebook initial public offering, there were numerous postmortems about what went wrong. The one that interested me the most was by Bill Hambrecht (full disclosure, I used to work for Bill). Hambrecht advocates the use of a modified Dutch auction to find the right price and allocation for a new equity offering. His version of the auction process is called OpenIPO; Google used a version of it in their public offering. But it was his assessment of Facebook as a business that I found most interesting. He called it a “co-op,” and this is because without the participation of the users, Facebook has no value. Facebook is a co-op in the sense that the users voluntarily cooperate within its platform, although the distribution of benefits is heavily skewed toward the platform’s owners.

Out of this idea comes an interesting way of comparing Google and Facebook. Facebook is alive, it’s made of living things. Without those lives within the digital communications platform, there is no Facebook. On the other hand, Google is dead. Google operates on the traces left by living things, but not on the entities themselves. It’s the footprints in the sand that Google uses to predict the next set of footprints in the sand.

The health of the Google system depends on having access to both the sand and the footprints. If the footprints and the sand move into a restricted access sandbox, like Facebook for instance, Google’s output (SERPs) starts to lose resolution. Facebook’s system is a gesture farm, and with the extension of the “like” button to the Web, it has no boundaries. For the farm workers, there is no “outside of Facebook.” The health of the Facebook system depends on the voluntary cooperation of the farm workers; they need to believe they’re getting sufficient benefit for what they’re giving up. But as a biological system, Facebook is also subject to disease and viruses. If the users decide they don’t want to work on Maggie’s Farm no more, Facebook is drained of its health and its life.

Google, observing the growth of these gesture farms, rightly recognizes that the Web is no longer enough. The Google+ project attempts to graft a living Network entity on to the footprint analyzing machine they already have in place. But does this move Google from the land of the dead to the land of the living? If Google is mostly dead, does it operate more like a zombie? Is it subject to disease and viruses? And if it’s not, is it really alive? After so many years of being dead, could Google really cope with being alive?

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Small Ethical Events Loosely Joined

After word began to spread that “This American Life” was retracting their story based on Mike Daisey’s theater piece on the human cost of the production of Apple products in China, you could hear a sigh of relief. Our fall from ignorance could be reversed. We could unknow our knowledge about the means of production because a highly-reputable radio show had retracted a program.

Only you can’t unknow.

Apple is a beautiful target, sitting there all by itself, high on its pedestal. There probably isn’t a single corporation more in control of every aspect of its image. Rather than focusing on the technical specifications of their devices, they work on creating an emotional bond between the machine and its owner. This information about the human cost of the production of these devices is something out of Apple’s control. It’s a dark underside hidden behind the perfect illusion engineered by Steve Jobs and his team. Normally, we like to see the high and mighty fall. In this case, there’s a small problem.

As much as Apple, we the users, are the beneficiaries of human cost of the production method of their devices. There are very few consumer electronic devices with supply-constrained markets. We criticize Apple because they can’t make their products fast enough to meet demand. As supply and demand start to equalize, the next version of a device is released and starts the cycle again. It’s not just Apple that’s linked to these labor practices, it’s us, the people who buy the products.

And that’s the link we’d like to undo with the retraction of that radio program. But the reality is that the link isn’t going away, in fact, it’s multiplied. How many products in our lives are manufactured in China? We buy based on price, and goods manufactured in China are usually cheaper. For the most part, we don’t ask about the labor practices involved in manufacturing the products that populate our lives. Even if we could unknow what we know about Apple, we are linked to Chinese workers through thousands of other avenues.

One criticism of Apple is that they have too much control. They review every app that operates on their platform, they take a piece of everyone’s action, their platform isn’t open. But it’s only by virtue of this extraordinary level of control that we can point to these labor practices in China and say: “Hey Apple, what about this?” Apple does have published labor standards for their vendors, along with a yearly independent audit which they publicly disclose. They also have a vision and policies about the environmental impact of their products.

So far Android has avoided the spotlight. In most categories, Apple’s iOS products are compared with Google’s Android. In many categories Android leads the field, but the question of labor practices never comes up. Anyone can use Android, it’s an open system. Would it make sense to ask Google to withhold licenses to manufacturers that violate some set of labor standards? Could they even do that? What about the environmental impact of Android devices? The Kindle Fire and the Nook are also built with Chinese labor at Foxconn.

Once we open the door to these issues we begin to understand that even the electronic equipment used to report and broadcast the journalism telling us about the problem is afflicted with the problem. The story plays like a film noir where the detective investigating a murder comes to find that he’s implicated in the crime. The “Open” movement has a kind of morality, but it doesn’t extend beyond technological processes. It has nothing to say about labor standards in factories or the environmental impact of e-Waste on the emerging and frontier nations. The Open Web may be a network of networks, but it needs to acknowledge the even broader range of networks in which it’s already implicated.

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Tales of the Network: A Moment of Privacy; A Moment of Sharing

As early adopters of technology, we like to quote William Gibson and say the “future is here, it just isn’t evenly distributed yet.” We position ourselves to preview the next good thing. And from the height of our vantage point, we look out over the crowd and smile knowingly. This next new thing will eventually be much more evenly distributed. The crowd, minding its own business, seems unaware of what’s about to happen to it. In the movement of that wider distribution, some small number of people will be made very wealthy. Soon just about everyone will be using this new thing, and we’ll be on to the next thing.

Reading through the front page of the Saturday New York Times, a couple of stories struck me as auguries of coming ways of life. Neither of these stories had the sweet taste of a fruit yet unknown to the wider populace. Instead they’re bitter moments that speak to an accommodation to our environment.

In the first article, titled “Traveling Light in a Time of Digital Thievery“, Nicole Perlroth writes about the travel routine of Kenneth G. Liberthal of the Brookings Institute. When he travels to China he makes very strong assumptions about the agency of the Network in that locality. Here’s Perlroth’s description of his protocol:

He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”

When we think about the texture of the Network, we tend to think of it as a passive medium–something we can turn on or off. We access it, it doesn’t access us. It’s only in paranoid fantasy that invisible forces invade our minds and steal our thoughts. However, as we augment our minds with hard drives, memory sticks and cloud-based storage, we create an external readable repository of our internal mental space. Our use of common wire protocols allows for broadcast over heterogeneous networks of networks. Entities large and small have the same potential to reach a mass audience.

The two-way web is described as a democratizing feature of the Network. No longer are we the passive recipients of centralized broadcasts. Each node on the Network has both receiving and broadcast capability. But once that two-way channel has been established, the Network also has access to you. A common response to this kind of environment is to say, “well, I don’t have any secrets. I don’t have anything of real value; what’s there only has meaning to me.” If we take this attitude and overlay it onto the whole of society, we conclude that it’s okay if the Network accesses our personal data because no one keeps anything of value in these repositories. And this says something very interesting about where we think value is located.

Today, we look at Liberthal’s seemingly paranoid behavior with his connected devices as an oddity. But as we look at this story, what if we apply Gibson’s maxim? The future is here, it just isn’t evenly distributed yet.

The second article is by Michael Wilson and is called “In a Mailbox: A Shared Gun, Just for the Asking.” Police forensics labs are finding more and more ballistics matches for “community guns.” A single gun is used by many different criminals in many different crimes. Here’s Wilson’s description of a shared gun used in a recent murder.

Waka Flocka is the name of a rapper. But to these men, the phrase described something else.

The community gun.

Hidden and shared by a small group of people who use them when needed, and are always sure to return them, such guns appear to be rising in number in New York, according to the police. It is unclear why. The economy? Times are tough — not everyone can afford a gun. “The gangs are younger, and their resources are less,” said Ed Talty, an assistant district attorney in the Bronx.

The example of the “community gun” brings to mind John Thackara’s discussion of real-time dynamic resource allocation in his book: “In The Bubble: Designing in a Complex World.” The average power tool (a drill, circular saw, etc.) is used for ten minutes in its entire life. But to manufacture that tool takes a tremendous amount of resources. Yet, we all need our own power drill because we never know when we’ll need it.

We can imagine a world where people don’t buy individual power drills, but instead make use of a community drill. The obstacle that stands between that world and this one is generally described as a failure of moral will. We know the right thing to do, but somehow, we aren’t ready. We find ourselves in the position of St. Augustine when he prays, “God, make me good. But not yet.”

Sharing and community seem to be attributes of a positive morality. When we see the commercialization of these qualities, we believe their moral quality suffers. We react to the commercialization of Christmas by attempting to retrieve what we imagine is an historical original experience. We react to the automation of sharing and community by Facebook by turning off our connected devices and attempting a direct connection without digital mediation.

Bad people are greedy, they aren’t willing to share. They don’t form cooperative communities where resources are shared to the benefit of the whole group. To some extent, this is how we determine who is bad and who is good. What would it mean if “sharing and community” were detached from our ideas about positive morality. Both movies and murder are better with community and sharing. Perhaps we should stop for a moment and ask: what’s the meaning of the word “better” in the previous sentence?

Both of these stories made the front page of the Saturday New York Times. The story about paranoid connected device behavior was just above the fold. The community gun story was below the fold. Neither story will receive broad coverage from other media outlets. It’s unlikely that either story will achieve viral distribution over the real-time Network. Both provide a vision of a future that’s not broadly distributed yet. They’re morality tales of the Network. They tell us something about the world we’re creating for ourselves. Or instead, maybe we should say, this is the new world that is manufacturing new varieties of humans.

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Close Shave: How Objects Go Time Out of Mind

At first it just seemed to be missing. Missing in the way that you’d say a person or a thing isn’t really gone, but just misplaced for the moment. But I’m finally convinced it’s not coming back. The systems that furnish and replenish my local environment with objects have written this product out of the distribution algorithms.

When I first started shaving my face as a young man, I decided to use a shaving brush and a cake of shaving soap. I’m a fan of simple solutions. Shaving soap seemed to solve the problem of shaving lather. The product innovations in this area haven’t seemed much like real improvements. The exotic flavors, textures and delivery methods of lather and foam seem more like narratives of advertising than a solution to the problem of shaving one’s face.

Fancy shaving soaps are available in all the places you’d expect. But the one that’s gone missing is called “Williams Shaving Soap.” It’s a serviceable shave soap, you might even call it ordinary. But “Williams” was available everywhere, at all the local grocery and drug stores. It was the remaining shaving soap, it held down a humble spot on the store shelves. Its disappearance from the local stores marks a significant event in the arc of this product’s existence. The soap was created in 1840 by James B. Williams. It was the first shaving soap created for use in mugs.

It’s clearly the case that “Williams” is available for order on the Network, and it may still be available on store shelves in other parts of the country. But in San Francisco, it’s vanished. A young man today, about to make some decisions about how he might want to go about shaving his face, peering at the shelves of the supermarket, won’t notice what’s missing. If that young man were to come across a cake of “Williams”, it would be in the context of a nostalgic experience. Its circulation would have no currency, it would float on the alternate currents of wet shaving “traditionalism.” We tend to think that physical presence has become less important in the era of the Network, but if you’ve never seen something, how will you know to submit a query to look for it?

Once another generation passes and this object shifts just over the horizon, it’s only a brief distance to becoming time out of mind. Even now I only experience it as an absence on a store shelf. Wet shaving and getting up a lather has its adherents, but in the era of the shave gel and the five-blade razor, will we ever recognize how the shaving technology industry is over-serving our whiskers?

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