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Category: innovation

Surfing The Waves of Technology

The company vilified by some as being too closed to be successful in the long run has— in the long run, defined and distributed the dominant model for human-computer interaction. The reality is that all products that brandish the so-called open systems label are operating within the parameters set by Apple.

And while it’s certainly true that Apple didn’t create any of these interaction modes out of whole cloth, they codified them, shipped and sold the products that have turned them into defacto standards.

A de facto standard is a custom, convention, product, or system that has achieved a dominant position by public acceptance or market forces (such as early entrance to the market). De facto is a Latin phrase meaning “concerning the fact” or “in practice”.

In the beautiful silence emanating from Apple prior to the January 27, 2010 announcements a curious thing has happened. The full attention of the technical intelligensia has been focused on what’s missing from our personal and social computing experience. The announcements will be an interesting test of the ‘wisdom of the crowds.’ Theoretically, the predictions and analysis of the thousands of individuals writing about what will be announced could be distilled into either exactly the device Apple intends to release, or a blueprint for an even better device. My bet is that we will be surprised.

Of course, we can point to Xerox Parc, or Doug Engelbart, and say none of these things are new. But moving ideas from the lab to the street is a matter of knowing which dots to connect. In an interview, Jobs talks about recognizing the valuable waves of technology:

“Things happen fairly slowly, you know. They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you’re going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years.�

In order to connect dots, you need to be in a position to do so. Sometimes we tend to overlook the core skill set that Apple has amassed. Here’s Jobs talking about what Apple does:

“Well, Apple has a core set of talents, and those talents are: We do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product. We’re the only people left in the computer industry that do that. And we’re really the only people in the consumer-electronics industry that go deep in software in consumer products. So those talents can be used to make personal computers, and they can also be used to make things like iPods. And we’re doing both, and we’ll find out what the future holds.�

So, while we live in an era of “organizing without organizations,” can we expect distributed organizations harnessing the crowd to produce, sell and ship products at the same level as Apple? Crowds have a difficult time indicating what should be left out— and this is a key to superior industrial design. Here’s Job’s on Apple’s design process:

“Look at the design of a lot of consumer products—they’re really complicated surfaces. We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.�

In 2007, Apple changed its name from Apple Computer to Apple. In some sense, this signaled the end of the era of the personal computer. The computer has begun its migration and blending into other devices— some existing, others yet to be invented. Here’s Jobs on where the revolution is going:

“I know, it’s not fair. But I think the question is a very simple one, which is how much of the really revolutionary things people are going to do in the next five years are done on the PCs or how much of it is really focused on the post-PC devices. And there’s a real temptation to focus it on the post-PC devices because it’s a clean slate and because they’re more focused devices and because, you know, they don’t have the legacy of these zillions of apps that have to run in zillions of markets.�

While there have been tablet computers for quite a long time, they were primarily designed as an evolution of the personal computer. In thinking about Apple’s announcement, the previous frame of reference is wrong— just as it is for those who believe the iPhone is a telephone. In looking at what’s missing from our social computing environment, we think we know the set of dots that need to be connected. But if we sit with the problem long enough, a whole new set of dots will come into focus. Here’s Jobs on vision and design:

“There’s a phrase in Buddhism,�Beginner’s mind.� It’s wonderful to have a beginner’s mind.�

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PLATO: The Seed Of The Social Computing Fabric

Plato, the philosopher, captured the sense of the Socratic Dialogue as a process of exploration and teaching. Dialogue becomes the medium through which philosophical thinking is distributed. The computer system called PLATO created a social computing fabric through which educational experiences were allowed to unfold.

The preliminary discussions about what would eventually become the PLATO system began in the shadow of the cold war and the 1957 launch of sputnik. The first PLATO system was launched in 1960 and operated on the Illiac 1 computer at the University of Illinois. Eventually the PLATO system would evolve through four architectures. The system that enabled what we would recognize as social computing was launched as the 60s rambled to a close:

In 1972 a new system named PLATO IV was ready for operation. The PLATO IV terminal was a major innovation. It included Bitzer’s orange plasma display invention which incorporated both memory and bitmapped graphics into one display. This plasma display included fast vector line drawing capability and ran at 1260 baud, rendering 60 lines or 180 characters per second. The display was a 512×512 bitmap, with both character and vector plotting done by hardwired logic. Users could provide their own characters to support rudimentary bitmap graphics. Compressed air powered a piston-driven microfiche image selector that permitted colored images to be projected on the back of the screen under program control. The PLATO IV display also included a 16-by-16 grid infrared touch panel allowing students to answer questions by touching anywhere on the screen.

It was also possible to connect the terminal to peripheral devices. One such peripheral was the Gooch Synthetic Woodwind (named after inventor Sherwin Gooch), a synthesizer that offered 4 voice music synthesis to provide sound in PLATO courseware. This was later supplanted on the PLATO V terminal by the Gooch Cybernetic Synthesizer, which had 16 voices that could be programmed individually or combined to make more complex sounds. This allowed for what today is known as multimedia experiences.

Recently PLATO was thrust into my attention again through Jon Udell’s conversation with Brian Dear about the upcoming 50th Anniversary of the system via ITconversations:

Jon Udell / Brian Dear on PLATO
Plato Turns 50

Brian Dear is working on a book on PLATO and is involved in PLATO HISTORY, remembering the future, the celebration of this innovative system at the Computer History Museum in Mountain View. Dear began using the system in 1979. In an excerpt from a conversation on the WELL, Dear describes how PLATO planted the seed of social computing:

PLATO was the first computer system, network really, that scaled with lots of people.  It was bigger than ARPANET at least for a while, with many capabilities at a level of usage that we wouldn’t see until the 1990s.  A PLATO user didn’t use a computer, they “belonged” to the system.  It was a community.  For me, I was drawn immediately to this sense that a computer wasn’t for number-crunching or lonely things like word processing, spreadsheets, or video games, the way Apples, Commodores, etc were being used, but it was a “place” where you could meet, interact, stay in touch, get answers to questions, and share and make discoveries.

While PLATO is not well known, even among the current set of social technologists, there are some interesting threads and connections to the current story of our networked real-time computing environment. When we think of the roots of modern computing, we look to Xerox Parc and Doug Englebart’s Augmentation Research Center, but as personal computing expands into social computing, PLATO deserves a place in that pantheon. From the undependable Wikipedia entry we see the connections forming:

Early in 1972, researchers from Xerox PARC were given a tour of the PLATO system at the University of Illinois. At this time they were shown parts of the system such as the Show Display application generator for pictures on PLATO (later translated into a graphics-draw program on the Xerox Star workstation), and the Charset Editor for “painting” new characters (later translated into a “Doodle” program at PARC), and the Term Talk and Monitor Mode communications program. Many of the new technologies they saw were adopted and improved upon when these researchers returned to Palo Alto, California. They subsequently transferred improved versions of this technology to Apple Inc..

The direct link from Plato to the present future of computing runs through a young man from Chicago who began attending the University of Illinois in 1973. Abandoning the punch cards that were the staple of computer science at the time, he was drawn like a moth to the glowing orange gas-plasma screens in CERL (the Computer-based Education Research Laboratory).

Ray Ozzie, now Microsoft’s Chief Software Architect, threw himself into the world of Plato. In fact, Plato Notes, was a strong influence on Lotus Notes. Ozzie has understood software from the beginning as operating in a networked social computing environment. But more than that, it gave Ozzie insight into the potential for human contact through this new medium:

One incident in particular introduced Ozzie to the magic that comes when people connect via computer. He had taken a part-time assignment helping a professor finish writing some courseware. The prof lived on the other side of town, so Ozzie collaborated with him remotely. Ozzie came to know and like his boss, save for one annoyance. “He was the worst typist ever,” Ozzie says. “He was very eloquent on email, but on Term Talk it was just dit-dit-dit, sometimes an error, but agonizingly slow.” At the end of the project, the man threw a party at his house, and Ozzie discovered the reason for the typing problem: The professor was a quadriplegic and had been entering text by holding a stick in his teeth and poking it at the keyboard. Ozzie was floored. “I remember really questioning my own attitudes,” Ozzie says. “I had been communicating with him mind to mind.

During the day, the Plato system was dedicated to the task of educating students, but after 10pm the programmers and users were allowed to play on the system.

The Plato system is still alive and has been transplanted to the World Wide Web. You can find it at:

www.cyber1.org

For those of you in the Bay Area, the 50th Anniversary of Plato will be celebrated at the Computer History Museum in Mountain View on June 2nd and 3rd, 2010. Dr. Donald Bitzer, the founder of Plato, and Ray Ozzie will be in attendance. I’ll definitely be there to help remember the future of computing.

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Nexus One, iPhone and Designing For Sustainability

The technology news streams have been filled with coverage of the new Google phone called the Nexus One. It’s impact will be significant. Now there are two “phones” in the new landscape of mobile computing. Two are required to accelerate both innovation and diffusion of the technology. The Nexus One will both spur, and be spurred on by, the iPhone.

Much of the coverage has focused on comparisons of the two devices with regard to feature set and approach to the carriers. On the product strategy side, the story of the early Macintosh vs. Windows battle is being replayed by the pundits with Google cast in the role of Microsoft, and Android as the new Windows. The conventional wisdom is that Apple lost to Microsoft in the battle of operating systems, and that history will repeat itself with the iPhone.

A quick look at the top five U.S. companies by market capitalization shows Microsoft, Google and Apple holding down three of those spots. Apple’s so-called losing strategy has resulted in a market cap of $190 Billion and a strong, vibrant business. If history repeating itself leads to this kind of financial performance, I’m sure Apple would find that more than acceptable.

But it was watching Gary Hustwit’s film Objectified that brought forward a comparison that I haven’t seen in all the crosstalk. Following up his film, Helvetica, which documented the history of the typeface, Hustwit takes a look at the world of industrial design and designers:

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Industrial design used to be about designing the look and feel of a product— the designer was brought in to make it pretty and usable. Now the whole lifecycle of the product is considered in the design process. I’ve found John Thackara’s book In The Bubble, and Bruce Sterling’s Shaping Things to be very eloquent on the subject. Looking beyond how the phone works for the user, there’s the environmental impact of the industrial manufacturing process and disposing of the phone at the end of its life.

It was Craig Burton’s Choix Vert Action Card that brought Apple’s policies on industrial design and the environment into view for me. While searching Google for something related to Apple, the Choix Vert card adds a thumbprint logo to socially responsible companies on the results page. Apple sports the Choix Vert mark, HTC, producer of the Nexus One, doesn’t. Currently Apple provides environmental impact reports for each of their products. Apple’s so-called ‘closed’ approach to their products results in a unique ability to control, not only the user experience, but how the product is manufactured, and what happens at the end of its life.

Google’s modular approach to their phone means they can claim they aren’t responsible for manufacturing or disposal. The Android phone run-time will be put on a variety of phones with manufactured by companies with varying degrees of social responsibility.

Early reports from users indicate that the Nexus One’s user interface could use a little more polish. I expect that will happen as the software is iterated and the user experience refined. But beyond feature sets and carrier costs, I hope Nexus One users will ask Google about the environmental impact of their phone.

Every year about 130 million cellphones are retired, for every Nexus One that’s purchased, it’s likely that another cell phone will go out of service. Google is now in the consumer hardware business, and that brings with it some responsibilities they aren’t used to considering. Given their corporate motto, I’m sure they’ll do the right thing.

http://en.wikipedia.org/wiki/Product_lifecycle_management
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While Interpreting The Instruction Set, I Encounter An Ambiguous Opening…

playerpiano

We seem to live in an age where the algorithm serves as an extension of our desire. This picaresque ramble contemplates what it means to follow a rule, what the boundaries of a rule are meant to contain, and the morality of rewriting and overwriting a rule. In his book on the algorithm, David Berlinski provides a definition:

In the logician’s voice

an algorithm is
a finite procedure,
written in a fixed symbolic vocabulary,
governed by precise instructions,
moving in discrete steps, 1, 2, 3, …,
Whose execution requires no insight, cleverness, intuition, intelligence, or perspicuity,
and that sooner or later comes to an end,

Within the conceptual machine of the algorithm, we envision the creation of software agents that will encapsulate and encode our desires. These secret agents will be unleashed upon the virtual and augmented world to locate the conditions and process the data that match a predetermined map of our dreams and passions.

alice-in-front-of-rabbit-hole9

But let’s hit the back button on this train of thought. The interface for this exploration appeared the other night at an art opening. Paul Madonna was introducing his new work at Electric Works. On a table in the entry way to the exhibition were a number of books. In addition to Paul’s new book, there was a book by David Byrne called Arboretum. This book contained a number of drawings that I immediately wanted to willfully misinterpret. Byrne’s drawings are mind maps that show connections/relations between things— they represent a kind of systemic history in some cases, or the dynamics/economics of a system in others. They have a strong relationship to Diderot’s organizational ideas for his encyclopedia.

byrne_history_of_mark-making

David Byrne, History of Mark-making

There was something about the visual character of Byrne’s drawings that reminded me of the music notation and compositional titles of the saxophonist Anthony Braxton. When music notation is at its most strict, it tells us precisely how a piece can be replicated. The player piano uses piano rolls to produce near identical performances. In the fake book, we might just get the chord changes and the melody— the arrangement is up to us. Braxton takes this kind of abstraction to another level in some of his notation that borders on encoding synesthesia— where color and shape are meant to guide the performers.

braxton14-400x293

Braxton’s Composition #76

Somehow by combining the notation of Braxton and the tree drawings of Byrne, I imagine conjuring up a notation system for an exploration through conversation, a kind of performance script. While, as Umberto Eco notes, the list can be a flexible tool, engendering both anarchic and organizational impulses— I find myself drawn to these maps of notation. When I engage in conversations about strategic direction, I always imagine them taking place within a terrain with specific dynamics.

By Berlinski’s definition, these musical instruction sets aren’t algorithms. Their execution requires insight, cleverness, intuition, intelligence, and perspicuity. The performer has to make decisions, exercise options, contribute variable inputs that will result in a variety of outputs. In that sense, they function more like a game.

In business, there’s an attempt to codify process to the extent that all of its aspects are substitutable. Even as parts of the machine are replaced, it’s output remains constant and consistent. This is the industrial commodity as ideal. Variances are a sign of poor management.

The script for a theatrical performance is another kind of instruction set. Notational experiments in this realm are also highly instructive. A few years back I attended a performance of the Wooster Group’s Poor Theater. The text of the performance was largely other performances, and the group’s performance itself described as a simulacra. For instance a performance piece, where the movements are the performers’ response to, and modeling of, a cowboy film projected to the side of the stage.

Elizabeth-LeCompte

Elizabeth LeCompte by Leibowitz

Elizabeth LeCompte experiments with both what counts as a performance text, and what counts as a vital interpretation. She even refuses to be limited to a single text (instruction set), with the Wooster Group’s La Didone she weaves together a performance based on Cavalli’s opera combined with Mario Brava’s 1965 science fiction film Planet of the Vampires.

Cavalli’s Didone

Brava’s Planet of the Vampires

Wooster Group’s Didone

The mashup, the remix, the blending of instruction sets to produce something entirely new is what the process of creation has always already been. The boundary between recipes loses importance if the meal is well presented and delicious— a new recipe is created.

These two relationships to rule sets define much of human experience. The one approaches the regularity of the machine, while the other can careen off into what seems to be unbounded chaos. One set must be followed to the letter (a machine is the optimal performer), the other leaves openings for a two-way interaction. But the act of writing back into the interface is fraught with danger. It stands on the border of transgression, or transumption. When we don’t follow a rule set, but instead apply a new rule set from different context, we can be perceived as willfully misreading, incompetence or breaking local laws. Edward Said, in his reading of Harold Bloom’s A Map of Misreading, describes the Oedipal resonances:

Thus Bloom writes: “To live, the poet must mis-interpret [his literary] father, by the crucial act of misprision, which is the re-writing of the father.” Consequently a poet is not a man speaking to other men, but “a man rebelling against being spoken to by a dead man (the precursor) outrageously more alive than himself.” The great poetic ambition, which only the strongest poets achieve, is to appear self-begotten not only free of the father but, as Bloom demonstrates beautifully in the case of Milton (who is Bloom’s own strong poet par excellence), the father’s father. This final “transumptive” act of poetic majesty Bloom calls metalepsis: “Milton does what Bacon hoped to do; Milton and Galileo become ancients, and Homer, Virgil, Ovid, Dante, Tasso, Spenser become belated moderns.”

The fixed symbolic vocabulary of the algorithm is one of the points where misreading wants to overwrite fixity. Meanwhile back on the Network, there’s a sense in which Phil Windley’s concept of a purpose-centric web dares to ignore the local laws and advocates simply rewriting/overwriting the fixed symbolic vocabulary to serve another purpose. There’s a sense in which we can view this as another instance of text, interpretation and performance. The revolutionary idea of the Action Card is that my rule set trumps yours.

byrne_what_is_it

To return to the moment that started this train of thought, let’s look at Byrne’s Arboreum drawings as a performance text. It seems as though the fixed symbolic vocabulary becomes slippery when it moves from linear typography to a map or model. The symbolic moves from symbol to symbol. The adjectives finite, discrete, governed, fixed, and  precise all seem to lose purchase. And yet if we look at the Wooster Group’s rigorous performances, we could apply all of those adjectives along a different dimension.

These two relationships to the text stand across from each other as mirror images.  As the algorithm blends with desire and takes flight into the real time flow of the Network, our sense of logic may sometimes take on the guise of the logic of sense, and it will have to learn to keep its cool as it makes the occasional trip through the looking glass.

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