Category: identity

The Loopiness of Identity

Published October 20, 2009 by cgerrish

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We’ve perhaps thought of our lives as a story with a beginning, a middle and an end. We’ve thought of our identity as the vessel that traces that path from the starting point to the endpoint. From Descartes we import the idea that our identity can be reduced to single point and be put in opposition to the world. All of an individual’s connections to the world can be snipped, one by one, through the use of radical doubt and skepticism. The doubting, questioning voice is the remainder– by process of elimination, it is human identity. But it is identity without context, without world. It’s nowhere.

This idea continues to play out in the story of the rugged individualist. The person to whom no connection cannot be cut, and no connection is essential. Culture, society and government have no hold on this person, he does as he chooses regardless of the ties that bind. It’s in the film genre of the Western that this story is most completely explored. The man at the edge of society, called on to save society, nonetheless he’s not part of the network of connections that make up society. In John Ford’s The Searchers, Ethan Edwards (as portrayed by John Wayne), his mission complete, doesn’t join the family circle, but instead walks out into the deserted plain alone.

Another formulation was provided by Groucho Marx in a telegram he sent to the Friar’s Club of Beverly Hills:

“PLEASE ACCEPT MY RESIGNATION. I DON’T WANT TO BELONG TO ANY CLUB THAT WILL ACCEPT PEOPLE LIKE ME AS A MEMBER”

In this narrative, our identity is not defined by our difference, but by our capacity for disconnection. However, as we begin to surface in the Network, we find ourselves in a landscape composed entirely of connections. While some connections are private and some public, unconnected nodes are a contradiction in terms. In some sense, we view it as problematic that our identity is splintered across so many containers. We’d like to connect up all the pieces to create some whole that we might call our internet identity. We look at all those things scattered about and say: those are mine, or those are me.

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And here’s where we come to the loopiness of identity. We often talk of internet identity as the assignment, and use, of a unique identifier for individual agency. Some fixed token that can serve to differentiate an individual from all other individuals in a name space. But there’s a different sense of identity emerging in the Network. In any number of different online services we see an image of ourselves beginning to come into focus. Social networks provide an obvious example, but these data images also are forming based on our financial data, our medical records, and our purchase histories. There are traces of us everywhere.

We might use an iPod and a special Nike sneaker to establish and update a data loop that models our exercise activity. Our investment portfolio or 401k models our financial state. Perhaps we use a bathroom scale that sends data to a system that tracks the fluctuations in our weight. Or we collect data on how well we sleep at night and transmit it to a system that puts it into the context of other sleepers. In the public sphere, we might contribute to blogs, microblogs and comment systems. The identity we take part in creating unfolds over time, it’s a feedback loop that grows and deepens.

This is where identity and digital product begin to merge. This idea occurred to me while listening to a recording of Adam Bosworth talk about his new health maintenance company Keas. More and more companies are seeking customers who will participate in the creation of an identity loop. As someone who as spent a fair amount of time trying to interest employees in participating in their 401ks, I understand that some loops are very attractive and others are like eating your vegetables. And while this looks like an evolution of the idea of CRM, perhaps a system where customers also have an account; it might well take the form of VRM or Purpose-Centric web browsing. The core requirement is that data has to come from both sides of the glass with a sense of joint ownership of the loop.

And that’s where we loop back to the identity of the rugged individual. This kind of “connecting” behavior seems to run counter to cultural patterns. Rather than seeking to deepen loops of engagement, we tend to define our identity by what we can disconnect ourselves from (privacy). And the loops we’re most familiar with are the neurotic ones — addiction, compulsion, binging and purging. As our material digital identities begin to emerge in the Network around us, it will be interesting to see whether we will establish ecosystems and engage them in healthy feedback loops, or whether we will reverse course entirely and outlaw them as an invasion of privacy and as inconsistent with our cultural mores.

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Fragments to Multitask by…

Published October 13, 2009 by cgerrish

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Some short fragments on the idea of multitasking. In the frame of the task, the thing to be done owns the attention of the doer. The doer’s attention is released when the task is done. The idea of multitasking is to engage with a portfolio of tasks, rapidly switching attention among tasks, or initiating actions that affect more than one task. The critique of multitasking states that the energy expended on switching and re-engaging among tasks lowers overall productivity. The comparative case is a set of tasks done sequentially with a singular focus. The design of the comparison begs the question about the value of what is learned in process. If the strategy, goal and tasks are static and nothing learned in process will change them, then there may be an optimal sequence to complete tasks. On the other hand, if the information released through engagement with the portfolio of tasks dynamically affects strategy and goals, then the early uncovering of both known and unknown unknowns provides better overall visibility. However, generally, in a corporate setting, strategy and goals are not responsive to the task. The pecking order doesn’t allow information transfer in that direction, especially with top down management styles that neutralize the bottom-up approach by championing it.

The other frame in which multitasking finds itself is in the behavior of rapid switching among electronic media inputs. The critique here is that our attention spans have been shortened and by virtue of the new media environment. Reading a long novel, or some other activity, that requires sustained attention over a long period is thought to be on the way out. We’re only interested in the highlights.

The operational assumption is that consumption of narratives is a process in which an individual starts at the beginning, goes to the end and then stops. Deviation from that model provides evidence of dysfunction, an inability to concentrate attention. Empirical observations show individuals engaging for short bursts and then moving on to the next thing. The short engagement is thought to be a response to the flood of information. Nothing can be fully engaged, so everything is engaged at its most shallow, in a summary form. The depth of the narrative product is untouched. Imagine a person ordering 12 completely different dinners and only having a taste of each course. The equivalent of 1 dinner is consumed, and 11 dinners wasted.

EconTalk: Tyler Cowen on Creating Your Own Economy:
EconTalk

It was in listening to a recording of Tyler Cowen in conversation with Russ Roberts that the bit was flipped for me. By simply looking from the reverse angle, the pieces fall into place. The narrative is also on the side of the individual. Cowen posits that individuals have long running narratives for which they collect fragments of information. Perhaps you’re a fan of a baseball team, a particular musician or a kind of dog. The ocean of information and the multiplication of sources is a welcome addition to the environment. Tracking a favorite musician through the ocean of information on the Network creates an efficient filter. Tracking other people who track this musician creates a micro-community of interest and extends the reach and focus of an individual.

What looks like multitasking turns out to be a single task executed across multiple media sources. What might look like a lack of focus and a short attention span is simply a relentless filter throwing out fragments that don’t enhance the internal narrative. The new media environment affords the possibility, and significantly reduces the cost of, productive research. The connections formed among these diverse sources loop back into the Network as a new node in a virtuous circle.

In an environment of scarcity, narratives might be savored— the story eagerly consumed from the ‘once upon a time’ to the ‘they lived happily every after.’ In an environment of abundance, the rare narrative is the one you’re building for yourself. The one built from the abundance of material uncovered through the Network.

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Liner Notes For The Gillmor Gang: Dynamic from Both Sides of the Glass

Published October 4, 2009 by cgerrish

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At the outset the frame of defacement is fitted for the conversation. Google’s SideWiki opens the door to an exploration of free speech, owned speech, unadulterated speech, graffiti, the Network as place and home, and what it is to write and read. Of course, the conversation isn’t really about SideWiki at all. Let’s start our exploration with writing.

A text is always already situated within a network of intertextuality. While we think we “have our say,” we assemble our sentences from an ocean of influences and predecessors. The connections stretch out back into history and as it tumbles out, our writing becomes fodder for the next person with something to say. Our writing and speech are never solely ours. The difference is that within the Network, the connections can be made visible. SideWiki, Disqus and Echo all aggregate and surface textual connections. Just as I might cut two related stories from two different newspapers and put them in a single manila folder.

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The aggregated view exposes the edges of each piece—it’s that juxtaposition that activates the points of contention, the volatile elements of meaning, the interesting bits. To some extent, this is what we do when incorporate citations or quotations into our writing. We expose the fragmentary edges of a text to our commentary.

We like to talk about a two-way web, or a read/write web— but we still conceive of this as a half-duplex transmission. The revolution seems to be in the ever broader distribution of writing. We’ve yet to understand a full-duplex read/write— a writing that is also reading; and a reading that is also writing. The same pencil both writes and reads. McLuhan talked about this transition in terms of the old media becoming the content of the new media.

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The act of reading is re-writing. The text is torn, ruptured and cut to make room for the commentary, associations, orthogonal meanderings, debate, and dialogue. Reading is always already all this. Writing itself could be called a form of close reading. Sometimes there’s ink in the pen, other times we let the thoughts fade away. We even employ Tmesis to insert our commentary into the middle of a word, for example: I abso-bloody-lutely have the right look at your website using Google’s SideWiki.

Roland Barthes describes how we read to create a more pleasurable engagement with the text in his short book: ‘The Pleasure of the Text:’

…we do not read everything with the same intensity of reading; a rhythm is established, casual, unconcerned with the integrity of the text; our very avidity for knowledge impels us to skim or to skip certain passages (anticipated as “boring”) in order to get more quickly to the warmer parts of the anecdote (which are always its articulations: whatever furthers the solution of the riddle, descriptions, explanations, analyses, conversations; doing so, we resemble a spectator in a nightclub who climbs onto the stage and speeds up the dancer’s striptease, tearing off her clothing, but in the same order, that is: on the one hand respecting and on the other hastening episodes of the ritual (like a priest gulping down his Mass). Tmesis, source or figure of pleasure, here confronts two prosaic edges with one another; it sets what is useful to a knowledge of the secret against what is useless to such knowledge; tmesis is a seam or flaw resulting from a simple principle of functionality; it does not occur at the level of the structure of languages but only a the moment of their consumption; the author cannot predict tmesis: he cannot choose to write what will not be read. And yet, it is the very rhythm of what is read and what is not read that creates the pleasure of the great narratives: has anyone ever read Proust, Balzac, War and Peace, word for word? (Proust’s good fortune: from one reading to the next, we never skip the same passages.)

The question of reading as re-writing reaches its pinnacle with the transition from quotation to the practice of superimposition. For instance, imagine a program that alters the contents of a browser through adding new layers based on a personal context— I remix on the fly, in real time. Perhaps for every image of Robert Scoble that loads into my browser, a mustache layer is added to the appropriate spot in the image. If I found this to be a valuable or amusing way to consume the web— I have every right to do so. We saw something like this with the recent Kanye West site rewriting. A very amusing way to view the web. The Medium is the Remix:

The Network is becoming dynamic from both sides of the glass. Web servers connected to data stores created the possibility of dynamic pages at the server level. When combined with AJAX techniques, the dynamic set of pages becomes a viewport into which various dynamic data resources are called. A form of personalization can be created from the server’s data store based on the assignment of a unique identity to the user. But as far as this stack of techniques has come from the flat HTML page, it’s still a server-centric stack of technologies and techniques. It’s dynamic from the server’s side of the glass.

It’s here that the actual topic of discussion begins to emerge: the possibility of a dynamism from the user’s side of the glass. Perhaps we begin by painting mustaches on Robert Scoble, but we quickly move to the creation of a personal context that superimposes our purposes on to the web that passes through the browser viewport.

The technologies that make a dynamic web possible from the user’s side of the glass are already well under way. The Firefox greasemonkey plugin exposed the potential of reading/writing browser viewport content. The information card, the selector, KNS and the action card make up the foundational elements of a new ecosystem for the user’s side of the glass. Here’s Craig Burton:

Web augmentation is an incredible phenomenon that we are just beginning to understand and use. There is a spectrum of tools available to accomplish various levels of augmentation. I only talk about two of those here. Greasemonkey and Action Cards.

I stand by my position that Action Card web augmentation changes everything. And that greasemonkey—at its most lofty view—is a mere harbinger of the real thing. Greasemonkey lets you do basic web augmentation with lots of potential problems and drawbacks.

Action Cards—the combination of the selector-based information card, KNS, and cloud-based data is elegant, well thought out, and well architected capable of making long lasting significant changes to the Internet.

Phil Windley provides the example of looking at Amazon.com search results with a superimposition of an indicator telling the user whether a particular book is available at a local library. The personal context might be: whatever I’m looking at, when a book is mentioned, let me know if it’s available at my local library. I might be entitled to discounts based on membership in an organization or club. That context could be made visible when I shop online. The potential for the mobile web is even greater.

The value of dynamism from both the client and server side on the image in the browser’s viewport has yet to be fully understood or imagined. We barely have the language to talk about it. The October 1st Gillmor Gang attempts to start a discussion about users writing to the browser from the client’s side of the glass.

We end, perhaps, where we began, with Windley’s Bill of Rights:

I claim the right to mash-up, remix, annotate, augment, and otherwise modify Web content for my purposes in my browser using any tool I choose and I extend to everyone else that same privilege.

Of course, rights are one thing and capability entirely another. That object floating in the glass between the server and the client is about to become an entirely new kind of collaboration.

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The Silo & The Pipe: Doc Searls gets Venezuelan

Published September 28, 2009 by cgerrish

It’s a rare thing that I read a Doc Searls post and start shaking my head half way through. The recent $100 million investment in Twitter, bringing their valuation to $1 billion, has unleashed a torrent of criticism. Driving my daughter to school the other day, I heard an “analyst” on NPR chirp that Twitter couldn’t be worth $1 billion because it was just a fad, that people might stop using it tomorrow and the bottom would fall out. If using Twitter were a random activity that returned no value, I suppose that could be true. Just as people could decide to stop going to the movies, stop eating pizza or stop listening to “analysts” on NPR. If the value of something is disregarded at the start, it’s rather difficult to speak sincerely of valuation.

Searls’s criticism is a reprise of the open source silo meme. The drumbeat for the nationalization of Twitter has re-emerged. The capitalist pigs at Twitter have chosen to build a business rather than contribute their technology to the open source technology commons. Praise is sung for linux, rss, email and http. If only Twitter would see the light and release what they have to benefit the common good. Twitter’s business is just lumber from which other software developers should be allowed to create value. The complaint is that because Twitter is neither open nor decentralized, it has created an intractable engineering problem and does not contribute to the greater good of the web.

I would contend that Twitter is both open and distributed. Its characterization as a silo misses the point. Rather than using the silo as a criteria for openness, what if we look instead to the pipe. In the Unix command line, the standard output can be piped to the standard input of a new filter. Some very complex forms of processing can be created by chaining together a series of filters and piping data through it. The “chainability” of the javascript library Jquery is another good example of this model. The critique of the silo is its lack of interoperability, you can’t pipe to or from it.

Now, let’s look at Twitter. Can you pipe messages to Twitter? Can you pipe messages from Twitter? There was a time when I used Identi.ca as a primary micromessaging client. I typed messages into the Identi.ca web client and they entered the local pool, then I piped them to FriendFeed, where they also entered that ecosystem, FriendFeed sent them to Twitter, and Twitter sent them to Facebook. Examining this relay chain could you say that Twitter is a silo that owns my messages? Each of these venues represents a slightly different social graph and has a different tool set with which to display, prioritize and filter my messages within the context of the local graph. Twitter and Facebook are simply the most successful venues with which to read and write micro-messages (formerly called status messages). Google reader shares, SMS messages, Blog entries, et cetera can all be piped in and out of Twitter. Or if one prefers, Twitter can be left out of the chain entirely.

The mind share that Twitter and Facebook have built can’t be nationalized and distributed as lumber for a hypothetical socialist realist distributed micro-messaging ecosystem. If one is truly interested in open, look to the pipe, not the silo. Certainly there’s work that needs to be done on the pipe itself. Issues around real time, rate limiting, identity, social graphs, micro-communities, activity stream formats and track are all very important. But the real time stream environment is already here and operational. Many in the open source crowd are just rewinding the VCR and replaying the last battle. Steve Ballmer summed it up nicely in his interview with Mike Arrington, “we want to be first, best and interoperable.” Even Microsoft has embraced the pipe.

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