Category: digital

“I’ve seen incredible things. I’ve seen things you people wouldn’t believe.”

Published February 7, 2013 by cgerrish

The GE commercial played in the background, but something about those first lines resonated. Where had I heard them before? Turns out the lines are part of an advertising campaign called “Brilliant Machines”. In a promotional piece called “Pushing the Boundaries of Minds + Machines” they say:

The world is on the threshold of a new era of innovation and change with the rise of the Industrial Internet. It is taking place through the convergence of the global industrial system with the power of advanced computing, analytics, low-cost sensing and new levels of connectivity permitted by the Internet. The deeper meshing of the digital world with the world of machines holds the potential to bring about profound transformation to global industry, and in turn to many aspects of daily life, including the way many of us do our jobs. These innovations promise to bring greater speed and efficiency to industries as diverse as aviation, rail transportation, power generation, oil and gas development, and health care delivery. It holds the promise of stronger economic growth, better and more jobs and rising living standards, whether in the US or in China, in a megacity in Africa or in a rural area in Kazakhstan.

Who’s speaking? Who’s saying those things? Who is the “I” who has “seen things”? It’s a non-human, an android–a non-human machine that is meant to simulate a human machine.

I’ve seen things. I have a past, a memory. This thing I’m seeing now I’ve put into the context of all the things I’ve seen during my life. I’ve seen things that aren’t me. These things are separate from me; they coexist with me inside some larger ecological space. That thing we used to call the world. I’ve seen things. I’ve seen incredible things. Things so rare. I’ve seen things you people wouldn’t believe.

I wonder if GE, in telling the beginning of the story of ‘Brilliant Machines’, wanted to foreshadow the end of these same brilliant machines? It finally came to me, the line from the commercial resonated with Roy’s “Tears in the Rain” speech from Bladerunner.

I’ve seen things you people wouldn’t believe.
Attack ships on fire off the shoulder of Orion.
I watched C-beams glitter in the dark near the Tannhauser gate.
All those moments will be lost in time, like tears in rain.
Time to die.

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Stacks have no Outside

Published February 2, 2013 by cgerrish

It was a quote that rolled by on Twitter the other day:

“Don’t skate to where the puck is going to be, skate to where hockey is going to be invented.”

While the speaker probably intended this to be a sign of energy and a singular commitment to disrupt the status quo with a completely new technology, I took it as a signal of a bubble that was about to burst. In the previous dot com era, there was the joke:

“If you don’t come in on Saturday, don’t bother coming in on Sunday.”

The fiction was created that one’s work is one’s life and that the two never need be in balance because they are one and the same. The current saying about hockey implies that if you are smart enough and work hard enough you can create a paradigm shift in the way technology is used and the way people live. You can create a new kind of game.

In 2008, Steve Jobs discussed how he viewed changes in the technology landscape:

“Things happen fairly slowly, you know. They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you’re going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years.”

In 1848, the discovery of gold at Sutter’s Mill in Northern California unleashed the largest migration of people in the history of the United States. What no one told those would-be gold diggers was that by 1850 all of the surface gold was gone. Only the large mining companies using hydraulic water cannons were still able to extract gold from the hills.

Today’s version of the large mining company is what Bruce Sterling calls a Stack. These are the ecosystems that have staked out large sections of the Internet from which they can extract gold.

A Stack doesn’t have to “break the Internet” to do this; it just has to set up the digital equivalent of a comprehensive family farm, so that the free-range cowboys of the Electronic Frontier are left with crickets chirping and nothing much to do. A modern Stack will leverage stuff that has never been “Internet,” such as mobile devices, cell coverage and operating systems.

In order to become a “Stack,” or one of the “Big Five” — Amazon Facebook Google Apple Microsoft — you need an “ecosystem,” or rather a factory farm of comprehensive services that surround the “user” with fences he doesn’t see. Basically, you corral Stack livestock by luring them with free services, then watching them in ways they can’t become aware of, and won’t object to. So you can’t just baldly sell them a commodity service in a box; you have to inveigle them into an organized Stack that features most, if not all, of the following:

An operating system, a dedicated way to sell cultural material (music, movies, books, apps), tools for productivity, an advertising business, some popular post-Internet device that isn’t an old-school desktop computer (tablets, phones, phablets, Surfaces, whatever’s next), a search engine, a dedicated social network, a “payment solution” or private bank, and maybe a Cloud, a private high-speed backbone, or a voice-activated AI service if you are looking ahead. Stack cars, Stack goggles, Stack private rocketships optional.

The goal of a Stack is to eliminate the outside. Once inside the Stack, there should be no outside of the Stack. The horizon of possibility is defined by the Stack. With the twist that the horizon should appear unlimited. The Stack is a place where you should believe that you could skate to where hockey is going to be invented.

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Television Signal Path and the Airplay Remote Control

Published January 13, 2013 by cgerrish

The control systems for television aren’t very good. One reason they persist is that once a viewer is watching a selected program, the control system recedes into the background. In the course of watching a presentation, the essential controls, the ones that control sound (louder, softer, mute), generally work quite well. The rest of the control system is a disaster that people have learned to accommodate. This snarl of technology around controlling a television is generally why people think there’s room for revolutionary innovation in the “battle for the living room.”

Generally there have been a couple of approaches. The universal remote, a complex remote control device that consolidates all of the other remote controls. So instead of having five or six complex remote controls, you have one really really complex remote control. Google TV’s remote control with a keyboard pushes towards the limits of this kind of conceptual framework. The addition of voice command and SIRI is another solution at the limit. The other approach involves creating a “smart” television. This would be accomplished by integrating a Network connected computer into the television device. This new device would make all of the other devices obsolete. Various forms of this device have been foisted upon the public. It’s not that people don’t buy these “smart” televisions, it’s just that no one uses any of their capability.

The solution to this tangle of technology lies in the role of the remote control. The name “remote control” describes what the device does. It takes the control system from the television and allows it to operate at a distance from the television itself. That meant you didn’t have to get up off the sofa and walk across the room to select a program or control the sound volume. The “remote” has essentially provided the same service since it entered the living room in the mid-1950s. Nikola Tesla described its basic operation in a patent application more than 50 years earlier than that. To some extent, even cloud computing is just a variation of the same theme.

It was while researching wireless audio systems for my study that the basic change in the “remote” became clear to me. With all of my music available through a cloud storage system, I didn’t need a music system to decode physical media. From the many choices available, I selected the Bowers & Wilkins A7. It’s a single speaker that sits in a home WiFi network and listens for AirPlay signals. You can send it music via AirPlay from your phone, iPod, tablet or desktop computer—and that music can be stored remotely on the Network. Radio streams, YouTube sound, podcasts, etc. can be also be sent to this audio system. The key is the change in the signal path. The “remote” is no longer just a controller, it’s the receiver/broadcaster of the audio signal. The “stereo system” now listens for AirPlay signals, decodes and presents the sound. I liked this solution so much, I set up my traditional stereo to operate similarly using AirPort Express as one of the auxiliary inputs.

You can see how this model would work for television. Instead of a smart television, you have a dumb television. The big screen does what the big screen does well. It shows high-definition moving pictures synchronized with sound. You can’t solve the “television problem” without changing the signal path. Once the remote control becomes a receiver/AirPlay broadcaster, all the peripheral devices hooked up to your television go away. Even your cable box becomes just another app on your phone or tablet. The interesting thing about this solution is that it doesn’t necessarily disintermediate the cable companies, the premium channels, Netflix, Amazon, Tamalpais Research Institute, Live from the Metropolitan Opera or your favorite video podcast.

In this analysis, the real problem with the television is identified as the HDMI connector. Every device connected to the screen via HDMI wants to dominate the control system of the television; and every HDMI connection spawns its own remote. Once you get rid of the HDMI connector and transform the remote control into an AirPlay receiver/broadcaster, all the remote controls disappear. The television listens for one kind of signal and plays programming from any authorized source. The new generation of wireless music systems have demonstrated that this kind of solution works, and works today. By changing the signal path and the role of the remote, the solution to the problem of television is well within reach.

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The Uncanny Valley of News

Published January 6, 2013 by cgerrish

The digital, they say, has a cost that approaches zero. Once the digital copying mechanism becomes a sunk cost, the cost per copy asymptotically swoops toward zero. This does a strange thing to value and price. The ink-on-paper media has had to come to terms with the fact that the Network is a vastly less expensive surface on which to inscribe their messages. The digital, in its short history, has yet to find its own level. It’s largely been priced as a discount to its analog counterpart. The news media is starting to understand that its identity lies in the ink rather than the paper.

The digital media can only feed on the corpse of the analog media for so long. We seem to have finally arrived at the point where digital media is beginning to establish its value, and therefore its price. Paywalls are starting to work, some digital editions are starting generate significant advertising revenue, and independent blogs are able to survive by subscription. We pay, not for more, but for less. Fewer things, better quality.

The banks of the river of news have overflowed, the medium has overheated and begun a McLuhanesque reversal. No one wants ‘all the news’. At a certain level of quantity the news can no longer be consumed and processed, it just flows through at the level of headlines. Marshal McLuhan noticed that information overload forces the information consumer into mode of pattern recognition. We now try to employ machines to process the torrent and pick out the patterns for us. But now even this pattern recognition mode has overheated. This happens the moment we aren’t satisfied by knowing something ‘like’ the news, but have no familiarity with the actual news itself. We’ve arrived at the uncanny valley of news.

In the era of so-called ‘Big Data’ even your Network identity is a pattern. You aren’t you, you’re someone ‘like’ you. The formula breaks when the pattern no longer predicts the future. The non-conformist breaks into the conversation and says just doing what the pattern predicts is behaving like a machine—and that’s boring. Take a look at this instead…

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