A bunch of companies are stepping up to claim credit for inventing the video overlay ad. This is an example of the rather ugly process of layering a revenue model on to a popular Web attraction. People love You Tube, it’s the giant Tivo of the Web. You can watch things you never remembered to record. This form of advertising makes online videos much less attractive. It’s the wrong approach for users.
Migrating the television commercial to the Web only works for traditional ad agencies and companies that can’t think beyond old media. I’d rather pay a subscription fee than see an advertising ecosystem take root in You Tube.
My advice is to find a better solution.