It’s easy to add one to a number. But do you really get a paradigm shift by adding a number to Web 2.0? The more you know about the history of the Web and interactive computing, the more meaningless names like “Web 2.0” or “Web 3.0” or “Web 4.0” are. Certainly a guy like John Markoff should know better. He wrote a book about Doug Engelbart — he must know that none of this is new. And certainly the idea of a semantic Web isn’t new.
We’ve finally reached the point where the phrase “Web 2.0” does more damage than good. It’s no longer meaningful, if it ever was. The next time you hear someone say “Web 2.0” cover your ears and start shreiking “loo loo loo loo loo loo.”