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It’s Never about the Technology

It’s always about the uptake. Interesting to see that Mint, after it’s big win at TC40 and other publicity was signing up a new user every 5 seconds. Mint isn’t that different from the aggregators who launched the idea in 1998. But the idea was too early back then. Now it’s easier to aggregate, and easier to create an interface better than a financial institution. But getting people to try Mint is much harder than providing ongoing value. You can build anything, but getting people to use it and keep using it— that’s a different matter.

Published in money