I’m an iPod and iTunes user. While I know how to drag files to a player and manually manage them. I find it easier to let iTunes do the work. The great part about Amazon’s MP3 store is that it integrates seamlessly with iTunes. It does require the download and installation of an application, and for some people that will be a bridge too far. But for those able to overcome that hurdle, if you’re already an Amazon customer, that’s about it.
Find a song or album and download it. It shows up in iTunes. Make a playlist and sync it with your iPhone or just sync it to your iPod. Nice. It’s the beginning of competition in the digital download market. It’s the first serious competition because it works well with Apples products. Some think this is a big problem for Apple, personally I think it’s exactly what Apple needs. They’ve had no competition. Competition will be good for both Amazon and Apple. Perhaps they can show the rest of the industry what the user experience needs to look like.