We live in a polluted environment on the Web. We destroyed the value of the Meta Keyword tag, and with spam we’ve made email a pain and with SEO spam, we’re poluting Web search results. And our poluters use automation for the purpose of polution. No wonder the internet is boring. We’ve fouled our nest, and now we retreat to the walled gardens, gated communities and da club. The Web begins to organize itself into feudal kingdoms.