Tom Waits sums it up nicely “What the large print giveth, the small print taketh away.” Vendors like to say things like “we’re users too.” But when they speak as vendors first and users second, they aren’t engaging in the real conversation. No matter how cool the rhythm track and the doubled sax, the words tell the story.
Waits does a formidable impression, and remember, no salesmen will visit your home.
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