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Category: language

Monetizing the Backchannel

One of the best uses for enterprise instant messaging apps is to engage in a backchannel conversation while engaged in a tedious conference call. It's an excellent stage for comedy. Talking back to the screen has a long and entertaining history.

Social media, when it's not just a curated newsfeed, is a backchannel. It's a hallway conversation that comments about what's going on. Slipping advertisements into a newsfeed is what television and radio have been doing all along. It's what newspapers do. No one has really successfully monetized the backchannel.

The various social media provide backchannel tools. When a presidential election debate is on television, the backchannel is sometimes the most amusing way to watch it. The jokes are quick, in real time, and sometimes really provide the best insights into what's going on. The regular news media generally waits until the event is over before weighing in with their official analysis. But during the show, they've got their own backchannel going.

We're not really meant to see the backchannel. It's a private joke, just between us. When an attempt is made to foreground the backchannel and monetize it through advertising or some other data sale, the backchannel creates another backchannel to comment on what just happened.

The backchannel must constantly step out of the light in order to provide the proper cover for the kind of conversations it hosts. The best hope of those trying to monetize the backchannel is to create a front channel and call it a backchannel.

Of course, the best place to learn about those kind of efforts is on the backchannel–that's where you'll hear the best jokes about them…

 

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Back Away

Sometimes our intelligence is bewitched by a metaphor. We have the sense that when we throw trash away, it actually goes “away.” There is an implicit horizon over which the trash travels as it leaves our world never to return.

We believe that the “back door” of a house is like administrative access to encrypted information by non-administrative users. As though there were some back stage from which all the strings are pulled.

Just as there is no “away,” there are no “back doors.” We need to find new words for this world we're living in.

 

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Readings: Tabs Won’t Close

Occasionally browser tabs get stuck–they can't be closed. It's not a technical issue with the software; it has to do with the text on the web pages. Sometimes an essay creates resonances and reverberations that unfold over a long time. These ongoing echoes defeat the click that might close the tab. It's as thought the text has too much life to send it back into the darkness of the Network.

Here are a few tabs that seem to have set up permanent residence in my web browser.

“The New Inquiry” Malcolm Harris's essay “Turn Down for What?” is a thoughtful exploration of the strain of Marxist thought called Accelerationism. It's a crucial analysis because it perfectly mirrors the ecological arguments of the techno-optimists. The “Accelerate” crowd believes it's only by inflating the bubble faster that we get to the revolutionary moment when it pops. For the techno-optimists we must double-down on technos to undo the damage we've done to our biosphere. The only solution for too much speed is faster speed.

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The PoemTalk podcast's close reading of Lydia Davis's “A Position at the University” is a reminder of what writing can be and do. We encourage reading as a necessary social skill, but there's reading, and then there's reading.

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Extinction Events and the Human Sciences” by William E. Connolly and Jairus Victor Grove begins the process of finding a new footing for thought in the age of Hyperobjects. The ecological thought forces itself into discourse across the spectrum and asks us to take another look at where we're standing. Think of this as the beginning of the anti-Cartesian meditations.

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The Verso site gives us Jordan Skinner's interview with Giorgio Agamben. It's called “Thought is the Courage of Hopelessness.” Everyone should spend a few hours looking at the world through Agamben's eyes–he's that important.

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The London Review of Books publishes Judith Butler's thoughts on Jacques Derrida's “On Cruelty”. After reading David Graeber's “Debt,” Derrida's explorations continue opening up the question of the strange equivalences we perform when trying to balance the books. The amount of destruction we've unleashed to arrive at what we perceive as a “fair and balanced” equilibrium is horrifying. Forgiveness emerges out of the discourse as the impossible act that must nonetheless be performed.

‘Whence comes this bizarre, bizarre idea,’ Jacques Derrida asks, reading Nietzsche on debt in On the Genealogy of Morals, ‘this ancient, archaic (uralte) idea, this so very deeply rooted, perhaps indestructible idea, of a possible equivalence between injury and pain (Schaden und Schmerz)? Whence comes this strange hypothesis or presumption of an equivalence between two such incommensurable things? What can a wrong and a suffering have in common?’ By way of an answer, he points out that ‘the origin of the legal subject, and notably of penal law, is commercial law; it is the law of commerce, debt, the market, the exchange between things, bodies and monetary signs, with their general equivalent and their surplus value, their interest.’

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The idea of entropy suggests that the power in these tabs should eventually dissipate. Typically we lose interest when the signal becomes too weak to attract our attention. The flavor seems to be worn out of a thing and it fades into the background. When the tabs are closed on these essays it will be because their constant blazing energy will be too much to bear as I attempt to read, mark, learn and inwardly digest the thoughts.

 

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Where to Stand: Some Notes on Liner Notes

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We seem to have lost the liner notes. On some labels and for some artists the liner note provided a context or key to the music contained within. Reading song lyrics while listening to an album for the first time was an important ritual. Before the counter-culture was totally absorbed into mass culture, the photographs on the album were a window into a new form of life. An album required decoding and the casing provided some of the clues.

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For those too young to remember, the liner note was an essay, photographs, lyrics, credits, etc., usually printed on the inner sleeve of a vinyl record album. The sleeve that held the vinyl platter was called a record liner, sometimes referred to as a dust jacket. When commercially recorded music became digital bits there was no need for a dust jacket and thus no where to print the liner notes. The material relationship of the liner note to the physical media that holds the encoded music can’t be replaced with hyperlinks.

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The record album created the perfect canvas for the liner note. Its size was more like an art book, plenty of room for the interplay of text and image. The compact disc shrunk everything down to an unreadable size. Text is still printed on compact disc packages, but only as a matter of form. It’s like those credits that roll by at hyper speed at the end of a television show. You know they say something, but they’re not really meant to be read.

Allen Ginsberg writing about Bob Dylan’s album “Desire” is my strongest memory from the heyday of liner notes. Listening to the music through Ginsberg’s lens connected it to a long line of poetry and song. Long afternoons lying next to the stereo, reading and discussing the notes, listening to the tunes, parsing the lyrics until they were burned into memory.

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Recently I’ve had a similar experience with poetry and podcasts. While footnotes to the poetry of Wordsworth and Milton don’t always give me the same charge — listening to close readings of the poetry is like getting a great set of liner notes. Here are a few that I’ve listened to more than once:

• On Wordsworth
On Wordsworth
Professor Timothy Morton
Rita Shea Guffey Chair of English Literature
Rice University

• On Milton and Wordsworth
On Milton and Wordsworth
Professor William Flesch
Brandeis University

If liner notes were to make some kind of comeback, I think they might look more like what Anil Prasad does with his web site Innerviews. His interviews with musicians are completely different than anything you’ll find in the commercial music press. His writing opens up both the players and the music. When I first discovered it I realized that I’d missed years of great interviews. I spent days going from Bill Bruford to Allan Holdsworth to Zoe Keating to Laurie Anderson, and then to Marc Ribot and Joan Jeanrenaud. I have to be very careful about visiting Innerviews. I start reading and when I look up, several hours have passed and I wonder if I can squeeze in just one more interview.

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Another possibility for liner notes is the video note. Here, soprano Joyce DiDonato talks about singing an aria from Rossini’s “La Donna del Lago.” This is a warm up for a concert, but it would be a welcome addition to a recording.

The video liner note that kicked off this whole train of thought was the DVD that accompanies Jeremy Denk’s new recording of Bach’s “Goldberg Variations.” Denk is both a writer and a musician, and is particularly adept at taking you inside the music and the experience of playing it. Listening to Denk talk about what he’s playing is much like listening to Timothy Morton read and interpret Shelley’s poem “Mont Blanc.” You go back to the work with new eyes and the aesthetic object unfolding in front of you bristles with new possibilities.

The liner note was physically linked to the media it described. You’d think in an age where the hyperlink has become so dominant that liner notes would proliferate. But like a restaurant with hundreds of online reviews, you have trouble knowing where to turn. You need a review of the reviewers to even get started. Here the economy of abundance is a detriment, it’s the limitations that force the liner note to be something special.

A last liner note, this one also by Jeremy Denk. I’d always had trouble hearing Gyorgy Ligeti’s piano etudes. Somehow my ears weren’t quite ready. A work of art asks you to attune to it in a certain way. To see perspective in a classical painting, you need to stand in a certain spot with respect to the canvas. Listening to music is much the same. Sometimes it’s the liner note that tells you where to stand.

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