Ettorre Sottsass passed away at 90. I just read his obituary in the NY Times, and it made me curious. When will the Web have a designer of this stature? Today we separate information architecture, interaction design, usability, visual design, front-end coding and content management into separate professions. Until we approach the Web in the spirit of industrial designers like Sottsass, or for that matter, Jonathon Ive, there will be no truly great Web design. We need to raise our target, better than intolerable is no longer a worthy goal.