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About echovar

echovar is Cliff Gerrish’s blog on the Internet, economies, language, philosophy and the arts. Gerrish is a copywriter, editor, web strategist and interaction designer in the financial services space. He has more than 30 years of experience in the field and has worked with banks, mutual funds, brokerages, retirement plans, equity award plans, investment banks and with venture capital investing. He is a licensed general securities principal. echovar also covers general web development, interaction design, user-centered design and the craft of building online user experience.

But the Internet isn’t everything, so echovar also covers art, music, theater, opera, literature and poetry. Because creativity and innovation in business is just a variety of a larger category.

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