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Blogging As Advertising

Techmeme’s new advertising model is perfectly organic to the site’s presentation and content. In a sense, it’s as significant as Google’s text ad model. Although, as Dave Winer points out, it may be difficult to blog about a new product for a whole month – or even more. But I can imagine a whole new gig for talented bloggers as guest bloggers on a sponsorship blog.
The creation and acceptance of new advertising formats is critical for the survival and growth of new Web-based small businesses. We’d all benefit from fewer display ads on Web sites — especially sites that offer text as their primary content. Imagine TechCrunch with out all those graphic ads.

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