One of the ideas that came out of the “Future of Web Apps” conference, recently held in San Francisco, is that an IPO is no longer a primary goal. While there were lots of presenters talking about taking money from venture capitalists, the liquidity event du jour is an acquisition by Google, Yahoo or Microsoft.
The other thread was that staying small and creating a company that could support you and some of your developer buddies was a perfectly fine goal. A few people were looking beyond the mass market to the long tail and simply being a small business. The cool thing about the Web is that it makes “really big” possible, but “small” works too. 37 Signals and their suite of Web Apps is a good example.