Driving the Map, Not the Territory
It's classic slight of hand. What's breathtaking is that it caught the entire country in its misdirection. Google demos its driverless car, the tiny one with no steering wheel and no brakes. The media shows us the pictures and then asks Detroit why this car is coming from the Silicon Valley and not the car manufacturers. Clearly another sign that U.S. manufacturers are hopelessly behind the times.
A few weeks ago Alexis Madrigal wrote an article for The Atlantic called “The Trick That Makes Google Self-Driving Cars Work.” In his piece, Alexis explains how the trick is done. Self-driving cars have very little to do with the machinery of the car itself. In case you hadn't noticed Google has an extremely robust mapping application. The self-driving car can only drive itself through a territory with a sufficiently fine-grained 3-D map. That's because the car isn't really driving on the streets, it's driving on the map. This is a story about virtual reality for cars. And it's not about who builds the cars, it's about who owns the virtual streets.