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Web As Industrial Design: Painting with Code

Juicer Prototype

 If you happen to be passing through Terminal 3 of the San Francisco Airport any time soon, check out: Prototype to Product: 33 Projects from the Bay Area Design Community. Rushing through the Terminal to my gate, I didn’t have enough time to spend with each of the pieces. The exhibit features preliminary sketches, detailed illustrations, models, prototypes and the finished product. Every time I see this kind of approach to design I think that Web design should be done in the same way.

Designers of Web sites need to take the materials, the DOM, the semantic HTML, the CSS, the javascript, the images and links into account when they design something for a person to use for a particular purpose. Industrial designers need to know and understand their materials. Will there be a new generation of Web artists and designers who can paint in code?


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