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Industrial Design: Creating The Look of the DOM

For a long time now the visual design of websites has had no relationship to the underlying structure of the document. It’s as though the visual manifestation of the website had no relation to its material. There are lots of web production processes designed this way. It’s usually done in photoshop by publication designers who know nothing of HTML or the Document Object Model.

Traditional industrial design is all about understanding your materials and the purpose of the thing you’re designing. Putting the underlying structure of the document in sync with the visual design creates a flexible, powerful whole. It allows websites to serve multiple output devices, including meeting ADA requirements.

Like the effort to get web browser makers to adhere to standards, and the new effort to get HTML email readers to abide by the same standards— this effort needs to be directed at the Content Management System makers and the visual designers of websites. CMS’s should produce POSH (Plain Old Semantic HTML), and designers should create visuals that respect the structure of the document.

Published in design web design