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The Small Internet: Bell’occhio

french pen nib

As has been previously established, the Internet is dead and boring. Some say it’s because we don’t have enough bandwidth, and that the network isn’t ubiquitous. Without question, more will make more possible. But will it make better possible? Sure, it’ll destroy television as we know it, but that’s really already happened. Once the distribution system got beyond 3 major networks, it was the beginning of the end for the economy of scarcity.

The real problem is that there’s not enough quality content to be distributed through 800 cable channels, zillions of Web sites and your phone. And even if there was, you wouldn’t have enough time to consume it. The reality is, you need to filter out 99.9% of the crap people are aiming at you. Your friendly local venture capitalist hopes that social networking sites will provide that filter for you. You and your “friends” can collectively filter the vast wasteland of the Web to something that’s actually interesting. But even that may be too much, people may have to stop sleeping to keep up with the river of “interesting stuff” their friends have dugg.

While gossip can be amusing, can the Internet also introduce us to the small, the original, the unique and the beautiful? Small shops like Bell’occhio are much better in person, but I love seeing them on the Web. No VC invested in this company, but it’s more interesting than all the Web 2.x companies missing vowels from their names.

Published in culture economics value zettel